How to Use the BASE Approach to Create Effective Messaging
I want to share a simple methodology for creating effective messaging. I call it “BASE,” which stands for Beginning, AIDA, Storytelling, and Escape the Expected….
I want to share a simple methodology for creating effective messaging. I call it “BASE,” which stands for Beginning, AIDA, Storytelling, and Escape the Expected….
Successful marketing is a bit like swimming. In the water, you have a couple options for getting from one point to the other… You can…
Not a day goes that I don’t get a question about Facebook, or get an email from a so-called “guru” selling me on the latest…
Today, we’re back with another “Ask Charlie” from the newsletter archives, and this one’s all about “traction.” This topic is one of the most commonly…
By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The…
One of the greatest schemes in content marketing history was pulled off in the early 1930s… And it all goes back to content. It was…
It’s hard to imagine life without Google – and while most people think of this company as merely a search engine, we use them for…
I get a ton of questions from entrepreneurs around the world. For years, I’d make a point to tackle a question or two as part…
We’re digging into the archives again, this time with a tried and true principle (known as AIDA) for developing messages and hitting home with your…
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