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By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The
One of the greatest schemes in content marketing history was pulled off in the early 1930s… And it all goes back to content. It was
It’s hard to imagine life without Google – and while most people think of this company as merely a search engine, we use them for
According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing campaign revenue targets in 2015. Why? …And what happened?
We’re digging into the archives again, this time with a tried and true principle (known as AIDA) for developing messages and hitting home with your
If you’ve ever suffered through a poorly received marketing message, you’ll love this story… It was the mid-1990s, and Procter & Gamble’s team of marketers
Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately come up. After all, direct mail marketing is often seen as a
You recognize this guy (both pictures are the same person)? You can already see how much context matters… He’s the main character in a heavily
When are you most likely to seek out a lawyer’s help? After you get burned by a contractor who broke an agreement, or while price
As a business owner or entrepreneur, it’s easy to focus your marketing on common principles like reciprocity, scarcity, or social proof to persuade your prospects.
A while back, I was walking through O’Hare airport… Passed by the food court… And was instantly greeted by someone at the Chinese food counter.
As an entrepreneur or executive, you likely feel that your writing as a marketing writer could be improved. The problem, though, is you don’t have time in your
Mention the word “networking,” and you probably envision events where people beg for your attention and toss around business cards like napkins at a fast-food
One of my multi-million dollar Platinum Coaching clients said to me: “Charlie, I know this sounds crazy, but we’ve grown so fast, we’ve lost knowing
We’re back with another entry from the Insiders’ Club Newsletter archives. Today’s post is a bit like looking back in time – and looking into