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Today, we’re back with another “Ask Charlie” from the newsletter archives, and this one’s all about “traction.” This topic is one of the most commonly
By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The
One of the greatest schemes in content marketing history was pulled off in the early 1930s… And it all goes back to content. It was
It’s hard to imagine life without Google – and while most people think of this company as merely a search engine, we use them for
According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing campaign revenue targets in 2015. Why? …And what happened?
I get a ton of questions from entrepreneurs around the world. For years, I’d make a point to tackle a question or two as part
We’re digging into the archives again, this time with a tried and true principle (known as AIDA) for developing messages and hitting home with your
If you’ve ever suffered through a poorly received marketing message, you’ll love this story… It was the mid-1990s, and Procter & Gamble’s team of marketers
In today’s article, we’re digging back into the newsletter archives for timeless information about online advertising that entrepreneurs at every level need to know. The
Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately come up. After all, direct mail marketing is often seen as a
We’re back with another question from our newsletter archives! Today, we’re looking at a marketing buzzword that gets tossed around by all kinds of self-proclaimed
You recognize this guy (both pictures are the same person)? You can already see how much context matters… He’s the main character in a heavily
When are you most likely to seek out a lawyer’s help? After you get burned by a contractor who broke an agreement, or while price
Pricing is strictly a matter of value perception, which is why you can have guys like Tony Robbins charge a million dollars a year to
I get questions about marketing messages, including sales letters, all the time… In person, over the phone, via email… And I do my best to
As a business owner or entrepreneur, it’s easy to focus your marketing on common principles like reciprocity, scarcity, or social proof to persuade your prospects.
As we’ve done a few times in the past, we’re digging into the newsletter archive to find tips and advice that wasn’t previously available to
A while back, I was walking through O’Hare airport… Passed by the food court… And was instantly greeted by someone at the Chinese food counter.
As an entrepreneur or executive, you likely feel that your writing as a marketing writer could be improved. The problem, though, is you don’t have time in your
Entrepreneurs – especially those successfully pulling in millions of dollars a year – wouldn’t you agree that the idea of discussing “niches” sounds a little,
Mention the word “networking,” and you probably envision events where people beg for your attention and toss around business cards like napkins at a fast-food
I once coached a client for a quick, 5-day strategy for marketing his information business. Now, with all marketing, there’s a saying only admitted by
One of my multi-million dollar Platinum Coaching clients said to me: “Charlie, I know this sounds crazy, but we’ve grown so fast, we’ve lost knowing
We’re back with another entry from the Insiders’ Club Newsletter archives. Today’s post is a bit like looking back in time – and looking into
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