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Kevin Hallenbeck, principal of Sandler Training, once said about me: “Charlie has an amazing ability to understand complex marketing challenges, to find the key selling
By Tom Trush How many cold outreach emails have you received this month? It seems what’s old has become new again… Lots of people tasked
“There is nothing new except what has been forgotten.”– Marie Antoinette It’s long been said that nothing “new” has been created since the dawn of
From as early as I can remember, people have said: “Everything happens in threes.” If there’s a death, engagement, pregnancy, you name it – there’s
Media coverage is a powerful way to reach new prospects and develop trust with the people already considering doing business with you… We get these
How many “shoulds” related to your marketing have you told yourself during the last month? If you’re like me, you’re constantly thinking about things you
Today we’re looking at a question that came in a little while back. It’s a pretty simple answer – but one many entrepreneurs need to
By Tom Trush I want to share a simple methodology for creating effective messaging. I call it “BASE,” which stands for Beginning, AIDA, Storytelling, and
By Tom Trush Successful marketing is a bit like swimming. In the water, you have a couple options for getting from one point to the
Not a day goes that I don’t get a question about Facebook, or get an email from a so-called “guru” selling me on the latest
Today, we’re back with another “Ask Charlie” from the newsletter archives. This topic is one of the most commonly asked questions – and it’s something
By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The
By Tom Trush One of the greatest schemes in marketing history was pulled off in the early 1930s… It was a risky move – yet
It’s hard to imagine life without Google – and while most people think of this company as merely a search engine, we use them for
By Tom Trush According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing’s revenue targets in 2015. Why? …And
I get a ton of questions from entrepreneurs around the world. For years, I’d make a point to tackle a question or two as part
By Tom Trush We’re digging into the archives again, this time with a tried and true principle for developing messages and hitting home with your
By Tom Trush If you’ve ever suffered through an unsuccessful marketing campaign, you’ll love this story… It was the mid-1990s, and Procter & Gamble’s team
In today’s article, we’re digging back into the newsletter archives for timeless information that entrepreneurs at every level need to know. The ads included as
By Tom Trush Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately come up. After all, direct mail marketing is often
We’re back with another question from our newsletter archives! Today, we’re looking at a marketing buzzword that gets tossed around by all kinds of self-proclaimed
by Tom Trush You recognize this guy (both pictures are the same person)? He’s the main character in a heavily played TV commercial from a
By Tom Trush When are you most likely to seek out a lawyer’s help? After you get burned by a contractor who broke an agreement,
Pricing is strictly a matter of value perception, which is why you can have guys like Tony Robbins charge a million dollars a year to
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