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How many cold outreach emails have you received this month? It seems what’s old has become new again… Lots of people tasked with generating leads
How many “shoulds” related to your marketing have you told yourself during the last month? If you’re like me, you’re constantly thinking about things you
I want to share a simple methodology for creating effective messaging. I call it “BASE,” which stands for Beginning, AIDA, Storytelling, and Escape the Expected.
Successful marketing is a bit like swimming. In the water, you have a couple options for getting from one point to the other… You can
By Tom Trush Imagine driving into a neighborhood of newly built homes… All the paint still looks wet. The roads are smooth and spotless. The
One of the greatest schemes in content marketing history was pulled off in the early 1930s… And it all goes back to content. It was
It’s hard to imagine life without Google – and while most people think of this company as merely a search engine, we use them for
According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing campaign revenue targets in 2015. Why? …And what happened?