By Tom Trush As a business owner or entrepreneur, it’s easy to focus your marketing on common persuasion principles like reciprocity, scarcity, or social proof. After all,
A while back, I was walking through O’Hare airport… Passed by the food court… And was instantly greeted by someone at the Chinese food counter.
By Tom Trush As an entrepreneur or executive, you likely feel that your work as a marketing writer could be improved. The problem, though, is you don’t have time in