The Reverse Marketing Funnel

a black and white photo looking up a spiraling parking ramp toward a cloudy sky

The traditional marketing funnel has you start with a low cost item (generally under $50), then follow a sequence of events to upsell you and increase the value of your purchase. This approach works, and can be wildly successful… However, today I’d like to share a strategy we deployed that is rather counterintuitive – it’s…

Contact Prospects: Marketing Methods For Bringing In Your Best Buyers

a closeup of two women shaking hands on a white background

I often advise entrepreneurs to contact prospects, but sometimes there’s some resistance. Here’s one such case (and a big lesson behind it): The second I saw his hand fly up, I knew he was upset… I had been invited to present a workshop to a group of estate planning attorneys – many who admitted they…

6 PPC Marketing Mistakes That Separate Rookies From Rockstars

a photo of an energetic crowd at a concert

Hey, it’s David Jaeger here from Global SEM Partners…. Charles asked me to write about my experience regarding Google Adwords and all things PPC – so if you want to know what I found still separates PPC rookies from rockstars in 2016, and make sure your core PPC strategy isn’t at fault… just go through…

David and Goliath Marketing: Disrupting The Music Industry

Hi everybody, Mike here for another marketing article from a slightly different perspective… Charlie likes to refer to me as his “rock star” assistant – partly because of the role I play in the Predictable Profits team, and partly because, well, I’m more or less obsessed with music… I’ve been playing drums for 16 years,…

3 Marketing Resolutions for Every Entrepreneur

When it comes to growing a business, there are three business resolutions that can make all the difference for you and your bottom line… And you’ll find these practices commonplace inside of just about every dominant, growing company on the planet. So if you agree that success leaves clues, you need to make sure these…

3 Ideas to Get Customers Ready to Buy (Before You Say What’s For Sale)

Today, we’re talking about an important topic that can be tough to internalize: getting your customers ready to buy. Rich Schefren mentioned in an interview for my soon-to-be released book (details coming soon): “When marketing is done right, customers will want to buy your products even before you tell them what you have to offer.” This…

8 Halloween Ideas from Real Live Marketers

Halloween is one of the highest grossing annual celebrations, outside of the traditional “gift giving” holidays, as well as one of the most fun, recognizable, and exciting times of the year for kids and adults alike! All of this means that Halloween is also a time of year ripe for reaching out to customers and…

5 Must-Have Social Media Marketing Tips for Your Small Business

Social media is a great way to reach out to customers… And the reasons to offer some insight into your business are numerous: Are you offering a new promotion? Did you get some great new products in? Are you introducing a new service? These are all great things to announce on social media… But if…

Maintaining Freshness in Your Marketing

As I was reading a short article by Ethan Boldt the other day, I really got inspired to think about this idea of “freshness” in marketing… And really, this same idea of “freshness” is bigger than marketing – it’s just human interest. People don’t ask, “what’s old?” or “what’s the same?” when they see you…