7 Father’s Day Marketing Ideas That Really Work…

Father’s Day is one of my favorite holidays – a day where I can say thanks to my dad, get pampered by my kids and create marketing campaigns that bring in the money! As a business owner/marketer, one of your roles is to look for reasons to reach out to your customers/clients and offer them…

7 Hot Marketing Ideas to Enjoy With Your Starbucks Frappucino

I can’t say I’m much of a coffee fan, but I’m the first person to outwardly admire the strategic insights and strategies the Starbucks CEO used to take a heavily commoditized industry… and dominate the market with a premium priced coffee. But growing this company wasn’t an easy feat. In fact, in 2008 Starbucks lost…

Marketing Tip #7 – Opportunities are Everywhere

block letters spelling the word "growth" arranged like stairs and an arrow climbing them, with a hang putt the "H" in place at the end

To get access to the “How to Get Maximum Profits in Minimum Time” presentation text GROW to 603-797-9244. What if I told you there was a faster and easier way to grow your revenue than just building out another marketing funnel? It’s true. Opportunities are everywhere!   If you have an existing business that’s already generating traffic,…

Marketing Tip #9: Activating Lost Buyers

a large red button marked "Activate"

Most business owners lose buyers and do nothing to bring them back. Now, of course, we lose buyers for all sorts of reasons; however, the fact remains that 30% of your disengaged buyers are likely to come back to you with the right strategy. A strategy that you can completely systematize and automate month-after-month. And…

Marketing Podcast | Direct Response Marketing Expert, Tom Trush

It’s with great (GREAT!) pleasure that I introduce you to a good friend and direct marketing expert, Tom Trush of WriteWaySolutions.com. We sat down to record a podcast, and as usual, Tom is just brimming with wonderful information for entrepreneurs and business owners of all kinds. During this insightful interview we cover: What makes direct…

Maintaining Freshness in Your Marketing

As I was reading a short article by Ethan Boldt the other day, I really got inspired to think about this idea of “freshness” in marketing… And really, this same idea of “freshness” is bigger than marketing – it’s just human interest. People don’t ask, “what’s old?” or “what’s the same?” when they see you…

Marketing Podcast: Entrepreneur & Reality TV Celebrity Anthony Carrino

Today, we’ve got a very special presentation for you … it’s my dear friend, strategic entrepreneur, expert contractor and reality TV celebrity, Anthony Carrino. Anthony’s the co-start of the popular HGTV series, Kitchen Cousins, and a co-founder of Brunelleschi Construction. The fascinating part of his story (and why I wanted to bring this to you)…

The Hub And Spoke Model

a car wheel with a black rim on a white background

The Hub and Spoke Model is one of the most powerful ideas I’ve ever come across… And it’s all about identifying your core, the hub of your business. “It’s easy to add… It’s hard to stay focused. And so the hardest decisions we make are all the things not to work on.”– Steve Jobs I…

Is Direct Mail Dead? Don’t Believe The Hype

A startling amount of so-called marketing experts claim that ‘direct mail is dead’… … and, my response to such ignorance is: “Good, that means there’s less competition for me!” Direct mail is not only alive – it’s currently one of the most profitable opportunities that exist for today’s marketer. Look, wouldn’t you think if digital…

Are Daily Deal Sites Good for Small Business?

Question: “Charlie, I was wondering if you could give me your opinion on sites like Groupon and Living Social. Are daily deal sites a good idea for small business? Thank you!” – Anne S., Florida Charlie’s Answer: Great question, Anne! As daily deal sites continue to make news and grow in popularity, more small business…

How to Write Compelling Copy (Even If You Failed English)

How did you do in English class? If you think you suck at writing… there’s still hope for you. In fact, this may come as a surprise to many of my private clients who have paid me upwards of 6-figures to create persuasive sales pages, advertisements, direct mail campaigns and other marketing strategies which involve…

What Amazon Can Teach You About Cross-Selling

Amazon ranks as the second most admired retailer in the world according to Fortune Magazine… And a big part of that is cross-selling. Pretty cool, right? While there are many reasons for Amazon’s success, one of the most strategic (and profitable) Amazon approaches can be found in their ability to motivate existing customers to buy…

How To Get Affiliates to Promote You

thumbnail image of mouth with megaphone cartoon image

We’re back with another Q&A from the newsletter archives. Like the others we’ve featured here, this is timeless advice that can benefit any entrepreneur. Let’s get right to it! QUESTION: “I’m trying to get more affiliates to promote for me; however, most of them won’t send for me unless I send for them first. What…

How to Use AIDA to Influence Your Prospects’ Purchase Decisions

a closeup photo of a person pulling dollar bills from a wallet

We’re digging into the archives again, this time with a tried and true principle (known as AIDA) for developing messages and hitting home with your target audience. The examples are from the time the article was written (back in early 2016) – but if you look around you, you’ll see this approach in action everywhere!…

Talking About Habits With “Hooked” Author Nir Eyal

A few months ago, I was sent an advanced copy of what turned out to be a very interesting book… Written by the very interesting Nir Eyal. When I first read the title, I knew it was going to be a unique approach (and right in line with my mission to deliver the best value…

Why Marketing Context Matters

We’re always talking about testing, right? How often do I write about finding that right target market, about catering your message to the people you want to attract? Well, this takes that concept a step further… today we talk about putting your marketing message in context. Just as your message and your product are important,…

Hidden Marketing Psychology That Produces Profits

a photo of a restaurant menu

The next time you go out to eat, pay close attention to the menu – the psychology at play could deliver your next marketing strategy. In fact, once you select what you plan to order, take a few seconds to consider… Is this what I really what, or did the menu cause me to make this…

Marketing Mistruths and Little White Lies

The world of marketing doesn’t have the most sparkling reputation… Selfish businesses and shady practices have taught most of us to be skeptical  – or even if we aren’t wary of every piece of marketing, we can certainly spot a scam a mile away: “Lose 20 Pounds – No Diet or Exercise Required!” “Make $50,000…

5 Ways to Create Authority Using Content Marketing

5 Ways to Create Authority Using Content Marketing https://youtu.be/A4W-kmQRcE0 Schedule a Complimentary Coaching Session

Marketing Minute | Video as an Important Small Business Strategy

Click to watch me in my FIRST Marketing Minute! In the video we talk about the importance of video in your overall small business marketing strategy … and, specifically, two reasons why you might want to do video marketing in your business.

Should You Send Holiday Marketing Emails?

"Happy Holidays" written in Christmas lights

We’re back with a common question about holiday marketing emails, just in time for the upcoming season. As always, this information is timeless, and worth sharing beyond a direct response to the person asking. Let’s dive in! QUESTION: “Charlie, it seems like everyone gets bombarded with marketing messages over the holidays. I’d like to send…

Use Clarity and Time to Add Power to Your Marketing Messages

looking through glasses at a vision test chart

Rosser Reeves is a name in the advertising world that rings with grand achievements. He’s a master of clarity. First, he’s credited with creating the phrase “unique selling proposition” – the idea that any product or service must offer a clear explanation of what makes it different from its competitors. And second, he was among…

What Abe Lincoln Can Teach All of Us About Marketing

an illustration of Abraham Lincoln

Abe Lincoln famously said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” As entrepreneurs, however, we often do things backwards. Working 16-hour days… Feeling overworked… And never getting everything done we had hoped. Yet, it’s not your fault. You see, I was there too….

A B2B Marketing Trend Only a Fool Would Ignore

Ever get trapped into thinking that selling to B2B buyers is somehow different than selling directly to consumers? If you’re dealing with multi-million dollar contracts, it’s understandable to imagine huge differences. Your strategy would include salespeople, negotiating across various levels of management, cutting through red tape, and so forth. Selling B2B seems a lot more…

3 Questions You Need To Ask About Your Social Media Marketing

Social media marketing raises at least one huge question: Are you wasting time and money on places where no one’s paying attention? Online marketing isn’t one-size-fits-all… Finding the strategies that work for your business and industry is essential to creating an effective campaign. Customizing your social media marketing approach is one of the toughest pieces…

B2B Sales & Marketing Tactics for Mid-Market to Enterprise Leads with Andrei Zinkevich…

Andrei Zinkevich

Ep #107 – This week on the podcast, I’m joined by Andrei Zinkevich, the co-founder of FullFunnel.io, a marketing agency that specializes in helping B2B tech and service-based companies generate demand and land sales-qualified, mid-market to enterprise opportunities with full-funnel account-based marketing operations. Andrei has been living and breathing B2B marketing since 2006. He spent…

Chase Diamond On Email Marketing For Revenue Growth…

"Chase Dimond on Email Marketing for Revenue Growth" (Podcast)

Ep #66 – Chase Dimond is an email marketer and the founder of Boundless Labs, a marketing agency that focuses on email for ecommerce with an emphasis on CBD companies. Boundless Labs acquired 30 clients with six- to eight-figure revenues within its first 12 months of operation and drove more than $25M in revenue directly…

Curt Maly on the Future of Social Media Marketing & Advertising…

"Curt Maly on The Future of Social Media Marketing & Advertising" (Podcast)

Ep #70 – This week on the podcast, I’m joined by Curt Maly, the founder of Black Box Social Media and a renowned Facebook advertising expert. Black Box is a “full-service” social media marketing agency that serves high profile individuals and companies, ranging from international motivational dpeakers to real estate investing gurus, reality TV stars…

How to Multiply Your Profits With “Dead” Media

When establishing your business, no one can deny the power of getting your message out… But what’s the best way to get your business or product out there? What’s the best media? There are so many questions to ask… …Should you stick to online advertising? …Wow everyone with a website, blog, or newsletter? …Maybe run…

Marketing Conference: You Could Have Had Me At Hello, But…

I just got back from the “Underground 007” Internet Marketing conference hosted by Yanik Silver. In the world of internet marketing, this event makes the short-list among the ‘best of the best’ and attracts the ‘who’s who’ of the internet world. I’m talking about such marketing masterminds like Ted Leonsis and a whole slew of…

21 Ways You Can Boost Sales With Relative Ease

an illustration of a man riding a rocket

Let’s talk in terms of how to boost sales for your business… As in, how can you create more traffic, more leads and more sales quickly? When I made my mark as a business coach, I accidentally became known as “the fast money guy.” (Not the professional nickname I would have chosen for myself –…

A Confession…

Hey, it’s Charlie Gaudet here, and I have a confession I need to get off my chest… One I’m embarrassed to admit to you… …and one that throws mud in my face. But before I tell you my mistake, I’ve got to ask you: How often do you communicate with your prospects? How often do…

How Clicktale Doubled Multi-Year Conversions With Its Sales Compensation Plan (And Five Tips You Can Use)

sales person working on a laptop

Almost any company can adopt a performance-based reward system. A sales compensation plan is a great way to boost your conversion numbers dramatically – and have happier employees too. Clicktale is a customer experience analytics company that was founded in 2006. In 2017, they added a new sales plan and accelerators, and the company doubled…

Finding Your IDEAL Client

a man in a tie underwater, swimming toward money on a fishing hook

Many years ago (when I was just a kid), I went fishing at the end of our dock on Lake Winnipesaukee and asked my father for advice on how to catch a fish. He said, “Kid, just put a hot dog at the end of your hook.” At the time, I wasn’t aware that his…

An Open Letter to Entrepreneurs Struggling to Grow Their Business

a photo of man looking frustrated while working on a laptop

I find it difficult to tell you this… For years, I’ve been the “go-to marketing guy” for entrepreneurs seeking advanced marketing strategies to generate NEW traffic, leads, and sales to rapidly grow their businesses. After all, I thought this is exactly what you wanted…  So I gave it to you. These efforts generated millions of dollars in sales for my business coaching…

Why a Good Idea Can Be Bad for Business

Motivational speakers are famous for hyping up crowds and filling their heads with a ‘no-fail’ attitude and one big idea or another… Even writer, Dorothea Brande, is quoted saying: “Act as if it were impossible to fail.” And countless entrepreneurs and small business owners are duped into this ridiculous tomfoolery. Give me a minute to…

Blueprint: Writing Email Copy that Converts

keyboard buttons spelling out "email"

Email copywriting is a skill you need to master if you want your campaigns to be successful. If your goal is to convert as many leads as possible, you need to know how to write great email copy and follow the best marketing tips. Email marketing is one of the best strategies for businesses of…

How to Make 1+1 = 3 With Your Advertising

You want to reach a lot of people with your advertising, right? And along with it, you want to have a greater impact on that audience too… Then take a look at the graph – the numbers don’t lie! As the data shows, one way to expand your reach AND your impact is to put…

What the Tooth Fairy Can Teach About Managing Customer Expectations

My son, Branson, just lost his first tooth yesterday! Almost as instant as his momentous announcement, was his excitement over the tooth fairy. While he’s busy celebrating, Mommy and Daddy are in awe of just how grown up our little man is becoming… He knew the drill already (his friends must have told him). He…

4 Ways To Raise Prices… Without Losing Customers

We might think lowering prices is a good move… But when you can raise prices and keep your customers, you know you’re on the right track. Before we get too deep, let’s look at a classic case of over-discounting… Then you’ll understand the damage it can do. When Pets.com collapsed in November 2000, it took…

Gmail Changes: How Some Marketers Will Win

Things are always changing… And Gmail is no exception. No matter how we set things up… no matter how much we plan… there are going to be things beyond our control – changes we just have to roll with. For marketers and business owners, one of the best ways to deal with change is to…

Case Studies

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Charlie Bailes on Running a 9-Figure Family Business & Managing 1600 Employees…

"Charlie Bailes, on Running a 9-Fgure Family Business & Managing 1600 Employees" (Podcast)

Ep #77 – This week on the podcast, I am joined by Charlie Bailes, the VP of distribution and logistics at ABC Fine Wine & Spirts and the founder and CEO of CB Supplements. Charlie works with 1600 employees to run a 4th generation family business in a variety of roles, and describes his process and…

We All Need SEO, But it’s Only Part of The Battle

Anyone who does business online has encountered the term “SEO,” or Search Engine Optimization. It’s definitely an important factor in getting people to see your products or services… to do business online, you’ve got to get traffic to your website before you can make a sale! SEO is, in many ways, both an art and…

Hiring Tips For Your Business

Hiring Tips For Your Business Watch this video on YouTube Schedule a Complimentary Coaching Session

Growth Through Disruptive Advertising with Daryl Klingaman…

Daryl Klingaman

Ep #101 – This week on the podcast, I’m joined by Daryl Klingaman, the Chief Revenue Officer (CRO) at Disruptive Advertising, as well as a skilled marketing and sales professional with success in B2B and B2C products/services. Daryl understands the correlation between marketing and sales, and effectively bridges the gap that often exists between the…

Tom Trush, Direct Response Copywriter & Best-Selling Author, On Writing Campaigns That Generate Millions In Revenue…

tom trush

Ep #50 – If you’ve ever felt that you’re not getting the leads you want from your marketing efforts, today’s guest, Tom Trush, can help you fix that problem.  Tom is a direct response copywriter, three-time author and a seminar speaker. I’ve personally worked with Tom over the last decade on various campaigns and collectively,…

Sian Lenegan

  Sian Lenegan, Business Coach   I’m Sian, obsessed with business success. For over a decade, I’ve been in the business of helping businesses thrive. I’m a Forbes Coaches Council member, I live and breathe to enable SMBs to crack the Growth Code® for their business. Alongside running a successful digital agency generating six figure…

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Profiting Through Podcasting & PR with Jeremy Slate…

"Profiting Through Podcasting & PR w/Jeremy Slate" (Podcast)

Ep #79 -This week on the podcast, I sit down with Jeremy Slate, the founder of the Create Your Own Life Podcast, which studies the highest performers in the world. Jeremy studied literature at Oxford University, and is a former champion powerlifter turned new media entrepreneur. He specializes in using podcasting and new media to…

Done Is Better Than Perfect

Done Is Better Than Perfect Watch this video on YouTube Schedule a Complimentary Coaching Session

Why Some Businesses Make Less Money

Why Some Businesses Make Less Money Watch this video on YouTube Schedule a Complimentary Coaching Session

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Escaping the Commodity Trap

Escaping the Commodity Trap https://youtu.be/ZcdJRaO355s Schedule a Complimentary Coaching Session

Effective Frequency

How to Get Attention & Maximize Brand Awareness With Effective Frequency Watch this video on YouTube Schedule a Complimentary Coaching Session

Don’t Sell Products or Services

WARNING: Don’t Sell Products and Services (Do This Instead) Watch this video on YouTube Schedule a Complimentary Coaching Session