The Hub And Spoke Model

a car wheel with a black rim on a white background

The Hub and Spoke Model is one of the most powerful ideas I’ve ever come across… And it’s all about identifying your core, the hub of your business. “It’s easy to add… It’s hard to stay focused. And so the hardest decisions we make are all the things not to work on.”– Steve Jobs I…

The Reverse Marketing Funnel

a black and white photo looking up a spiraling parking ramp toward a cloudy sky

The traditional marketing funnel has you start with a low cost item (generally under $50), then follow a sequence of events to upsell you and increase the value of your purchase. This approach works, and can be wildly successful… However, today I’d like to share a strategy we deployed that is rather counterintuitive – it’s…

The 3 Phases of Marketing

The 3 Phases of Marketing Watch this video on YouTube Schedule a Complimentary Coaching Session

What Prospects Wish You Knew About Marketing To Them

a surprised little boy in a vest holding a book

What does effective marketing to prospects look like? I ask you this question because many business owners, entrepreneurs, and executives feel trapped. They believe marketing must look and function a certain way. So, when they create their “marketing,” the end result appears pretty standard. You see logos… Company names… Lists of services… Product images… Phone…

5 Ways to Create Authority Using Content Marketing

5 Ways to Create Authority Using Content Marketing https://youtu.be/A4W-kmQRcE0 Schedule a Complimentary Coaching Session

Contact Prospects: Marketing Methods For Bringing In Your Best Buyers

a closeup of two women shaking hands on a white background

I often advise entrepreneurs to contact prospects, but sometimes there’s some resistance. Here’s one such case (and a big lesson behind it): The second I saw his hand fly up, I knew he was upset… I had been invited to present a workshop to a group of estate planning attorneys – many who admitted they…

How to Write a Strategic Marketing Plan That Gets Results

How to Write a Strategic Marketing Plan That Gets Results https://youtu.be/Gc4TBq5uykE Schedule a Complimentary Coaching Session

Is Direct Mail Marketing Still an Effective Strategy in an Increasingly Digital World?

large envelopes being placed in a mailbox

This company using a direct mail marketing strategy to generate 35% more orders and a 60% increase in net revenue might surprise you… NatureBox is an ecommerce business that offers natural snacks delivered to the doors of its subscribers. This offer is a great idea, but the company struggled to gain initial traction. It wasn’t…

The Secrets of Direct Response Advertising and Brand Marketing That Nobody’s Telling You

The Secrets of Direct Response Advertising and Brand Marketing That Nobody’s Telling You Watch this video on YouTube Schedule a Complimentary Coaching Session

5 Marketing Tips That 7-Figure Companies Can Learn from Presidential Campaigns

a graphic of people at a presidential rally

What can a presidential election teach you about marketing your company? Believe it or not, there are surprising marketing tips that’ll make a huge difference for your business. Think about it… A presidential candidate is selling himself to a country, much like you’re selling your business and services to your target audience. Presidential candidates all over…

B2B Sales & Marketing Tactics for Mid-Market to Enterprise Leads with Andrei Zinkevich…

Andrei Zinkevich

Ep #107 – This week on the podcast, I’m joined by Andrei Zinkevich, the co-founder of FullFunnel.io, a marketing agency that specializes in helping B2B tech and service-based companies generate demand and land sales-qualified, mid-market to enterprise opportunities with full-funnel account-based marketing operations. Andrei has been living and breathing B2B marketing since 2006. He spent…

Lessons From Launching a Marketing SAAS Company with Nathalie Lussier…

Nathalie Lussier

Ep #112 – This week on the podcast, I’m joined by digital marketing strategist and SAAS founder, Nathalie Lussier. Nathalie is the founder of AccessAlly, an online course creation software for WordPress. She designed AccessAlly with an emphasis on simplicity so that non-techie entrepreneurs can focus on creating course content without having to worry about…

3 Studies In Persuasion That Will Change How You Market Your Business

an direction arrow in cement pointing to the right

We’ve all encountered persuasion before, especially in a retail setting… You have questions about a product that you’re interested in, so you seek out someone to get advice. At some point, however, your conversation turns from a helpful exchange to a horrible pitch. Instead of gathering information, you feel like you’re being manipulated into buying…

The $21 Million Dollar Secret: Back-End Sales

a woman holding her finger to her lips in the "shhh" gesture

One of the biggest business killers sucking the lifeblood out of companies is the lack of focus on back-end sales. For many entrepreneurs, they are so focused on bringing in new customers, they ignore the giant potential that exists in driving multiple sales through the use of upsells, down-sells, and cross-sells – which drastically increase…

How Clicktale Doubled Multi-Year Conversions With Its Sales Compensation Plan (And Five Tips You Can Use)

sales person working on a laptop

Almost any company can adopt a performance-based reward system. A sales compensation plan is a great way to boost your conversion numbers dramatically – and have happier employees too. Clicktale is a customer experience analytics company that was founded in 2006. In 2017, they added a new sales plan and accelerators, and the company doubled…

Press Room

Press Room All media inquiries and opportunities should be directed to Mike Schertenlieb. He can be reached by email at Mike@PredictableProfits.com. The following press resources are available for interviews with the company CEO & Founder, Charles E. Gaudet II Twitter Linkedin Instagram Media Appearances Scaling vs. Remaining Small: The Challenge Every Founder Wrestles With Entrepreneurship…

Episode #100 Special – The Power of Business Partnerships with Stephanie Vaughan & Zach Burkes…

Episode 100

Ep #100 – It’s the 100th episode of the Beyond 7 Figures podcast, and I’m celebrating the journey by bringing my PredictableProfits business partners, Stephanie Vaughan and Zach Burkes, onto the show to discuss the power and importance of business partnerships. 

Putting Your Business Back On The Growth Tracks with Tom Trush…

Tom Trush

Ep #103 – In today’s podcast episode, I’m joined by Tom Trush, a direct-response copywriter, 3x bestselling author, and one of our business coaches and secret weapons here at Predictable Profits. Over the past decade, Tom and I have collaborated on campaigns that have generated tens of millions of dollars in revenue. For nearly 20…

How To Step Into The Role of CEO with Emi Kirschner…

Emi Kirschner

Ep #102 – In today’s podcast episode, I’m joined by Emi Kirschner, one of our leading business coaches with Predictable Profits.  Emi is a speaker, coach, and author who masterfully combines her deep intuitive abilities with her analytical nature to help creative entrepreneurs double and triple their company revenue. Emi has committed to impacting 1…

Why Every Entrepreneur Should Write a Book with Joshua Lisec, Best-Selling Ghostwriter…

Joshua Lisec

Ep #113 – This week on the podcast, I’m joined by Joshua Lisec, an expert ghostwriter and a specialist in helping entrepreneurs write and publish their own books. While most business owners approach writing a book with the intention of profiting through book sales, Joshua takes a more strategic approach. He believes that every entrepreneur…

Productivity In The Age of Distractions with Focusologist Penny Zenker…

Penny Zenker

Ep #114 – This week on the podcast, I’m joined by focusologist and productivity expert, Penny Zenker. Penny is a TEDx speaker, business strategy coach, and the best-selling author of “The Productivity Zone.” She has been featured on NBC News, Forbes, Inc, ESPN, and Wharton Business Radio among others. Learn Penny’s rules for maintaining focus…

4 Lessons from Companies with Amazing Innovation Culture

Google HQ (glass HQ building with bicycles parked on campus sidewalk)

Many business owners don’t understand the importance of innovation. They don’t see the need for a flourishing innovation culture. The truth is that without innovation, no company can thrive… At least not for the long haul. The dynamic business environment we’re in today creates a constant struggle for survival. You need to fight tooth and…

How to Create Freedom & Cashflow In Your Business with David Robertson…

David Robertson

Ep #115 – In today’s podcast episode, I’m joined by David Robertson, a private equity investor, entrepreneur, CEO, and one of our lead coaches at Predictable Profits.  As an entrepreneur, David has led several successful businesses in industries that include construction, marketing, financial services, and insurance. He has coached and provided training to over 150…

5 Business Principles That Transformed Tesla from Running Out of Cash to the Most Exciting Car Company in the World

Tesla (logo)

Tesla is synonymous with electric cars and renewable energy, but these aren’t the only things that make it successful. Let’s look at business lessons from Tesla that any CEO can learn from. Every leader can glean business lessons from Tesla about how they transformed into a $92 billion powerhouse. In this article, we’re going to…

Telling Your Core Story

an open book willed with small lights

One of my private coaching clients was once working on a 6-figure deal with Amazon.  He didn’t get it, unfortunately, but once he knew he’d lost the deal, he called the prospective client up and said:  “Now that we’re not going to do business together, would you mind telling me why you chose someone else…

Mastering Your Media Presence with Dan Kloeffler…

Dan Kloeffler

Ep #111 – This week on the podcast, I’m joined by Dan Kloeffler, a communication specialist and former American news anchor for networks including ABC, NBC, and MSNBC. Leveraging his expertise and background, Dan went on to found The Salt Standard, a media training and consulting company where his team works hand-in-hand with executives, communications…

Strategic Planning for Growth in a Down Economy with Claudia Brown…

Claudia Brown

Ep #99 – In today’s podcast episode, I’m joined by Claudia Brown, who is one of our lead coaches at Predictable Profits. Claudia has been helping 6-8 figure entrepreneurs with strategic planning, creative marketing, and powerful sales strategies for over a decade. She specializes in helping acquire more clients, increase profits, and improve efficiency, so…

How to Navigate Your Business Growth On Purpose with Michela Quilici…

Michela Quilici

Ep #104 – This week on the podcast, I’m joined by Michela Quilici, a renowned speaker, author, marketing expert, and business growth coach. Michela specializes in helping entrepreneurs navigate business growth with purpose, so they can get noticed, get clients, and get profitable using strategy, systems, and self-leadership. Over the past 20 years, Michela has…

Building Your Revenue Infrastructure with Dan McGaw…

Dan McGaw

Ep #108 – This week on the podcast, I’m joined by Dan McGaw, an award winning-speaker and entrepreneur. Dan is the founder of several companies including McGaw.io, UTM.io, and The National Association of Marketing Technology. He presently serves as CEO to McGaw.io, an analytics and marketing technology consultancy. Deemed one of the original “growth hackers,”…

Catapulting Your Sales Numbers with Anthony Garcia…

Anthony Garcia

Ep #109 – This week on the podcast, I’m joined by Anthony Garcia, one of our leading coaches with Predictable Profits. Anthony is an international best-selling author, and an expert in sales training, recruiting, goal achievement, and motivating salespeople to peak performance. Anthony has delivered numerous keynotes focusing on complacent sales syndrome, S.M.A.R.T.E.R. goal setting,…

21 ADV – Free Access

Thanks! You’re signed up for our daily video email series. Get FREE access to 21 Advanced Profit Centers today! Refer 3 friends to sign up for our video series or share on Facebook, Twitter, and LinkedIn!

Knowing When & How to Exit Your Company with M&A Expert, Lowell Ricklefs…

Lowell Ricklefs

Ep #110 – This week on the podcast, I’m joined by Lowell Ricklefs, the founder and managing partner of Traction Advising, a premier boutique M&A firm focusing on B2B SAAS companies between $5M and $20M ARR. Lowell has orchestrated acquisitions of over 30 technology companies, and specializes in helping founders find the right acquirer while…

The Little Known Factor That Could Affect Your Niche

WARNING: This little-known factor could affect your niche and cause you to lose sales Watch this video on YouTube Schedule a Complimentary Coaching Session

Effective Frequency

How to Get Attention & Maximize Brand Awareness With Effective Frequency Watch this video on YouTube Schedule a Complimentary Coaching Session

Categorical Top-of-Mind Awareness

The Importance of Categorical Top-of-Mind Awareness Watch this video on YouTube Schedule a Complimentary Coaching Session

The Ascension Ladder Strategy

Why Every Business Needs An Ascension Ladder to Scale Watch this video on YouTube Schedule a Complimentary Coaching Session

How To Overcome a Business Growth Plateau

How To Overcome a Business Growth Plateau Watch this video on YouTube Schedule a Complimentary Coaching Session

The Real Truth About Pricing Objections

Pricing and The Real Truth About Pricing Objections Watch this video on YouTube Schedule a Complimentary Coaching Session

How to Systematically Win Back Lost Clients

How to Systematically Win Back Lost Clients Watch this video on YouTube Schedule a Complimentary Coaching Session

How to Position Your Business to Win During a Recession

How to Position Your Business to Win During a Recession Watch this video on YouTube Schedule a Complimentary Coaching Session

Leading Secret to Business Success

The Leading “Secret” to Business Success Watch this video on YouTube Schedule a Complimentary Coaching Session

Direct Mail Secrets They Don’t Tell You

Direct Mail Secrets They Don’t Tell You Watch this video on YouTube Schedule a Complimentary Coaching Session

What It Means When It’s Hard To Sell Your Product or Service

What It Means When It’s Hard To Sell Your Product or Service Watch this video on YouTube Schedule a Complimentary Coaching Session

The Riches are in the Niches

The Riches Are In The Niches Watch this video on YouTube Schedule a Complimentary Coaching Session

How to Become a Niche Celebrity

How to Become an Influencer and Celebrity In Your Business Niche Watch this video on YouTube Schedule a Complimentary Coaching Session

Build Your Business to Sell

Why You Must Build Your Business to Sell Watch this video on YouTube Schedule a Complimentary Coaching Session

Outbound Prospecting Tips For Prospects Not Ready To Buy

Outbound Prospecting Tips For Prospects Not Ready To Buy Watch this video on YouTube Schedule a Complimentary Coaching Session

The Great Growth Hacking Hoax

The Great Growth Hack Hoax Watch this video on YouTube Schedule a Complimentary Coaching Session

How to Correctly Discount Without Compromising Your Brand

How to Correctly Discount Without Compromising Your Brand Watch this video on YouTube Schedule a Complimentary Coaching Session

The Incredible Business Opportunity In A Down Economy

The Incredible Business Opportunity In A Down Economy Watch this video on YouTube Schedule a Complimentary Coaching Session

3 Positioning Strategies Every Client-Based Business Needs To Close More Deals in 2020

3 Positioning Strategies Every Client-Based Business Needs To Close More Deals in 2020 Watch this video on YouTube Schedule a Complimentary Coaching Session

Don’t Sell Products or Services

WARNING: Don’t Sell Products and Services (Do This Instead) Watch this video on YouTube Schedule a Complimentary Coaching Session

Thinking of Buying a Business? Why NOW is the Best Time to Buy a Business.

people shaking hands indicating the sale of a business

Let’s get right to the point: if you’re thinking of buying a business, this is the best time in recent years to do so. After all, buying a business is an opportunity to increase revenue and immediately enhance your portfolio. The pandemic has brought some businesses to their knees. But for others, it’s provided unexpected…

The Collapse of Polaroid – 4 Reasons Why Polaroid Failed and What We Can Learn

Polaroid Camera and PX70 film (a business failure case study)

Originally quite the opposite of a business failure case study, Polaroid had been an industry leader for decades, but a time came when it wasn’t the trendsetter anymore. A lack of innovation led to its demise. And this was due to a misunderstanding of how to handle failure in business. Instant photography and Polaroid are…

Subscribed to Daily Video

Congratulations! You’re Registered To Get Our Daily Business Coaching Videos! Glad you’re here. Over the next several weeks, I’ll send you an email where I’ll share key business lessons for generating more sales, increasing profits and scaling companies (without them being dependent on you). I’ll also get you more resources to support your next-level growth…

3 Telltale Signs It’s Time To Hire A Business Coach

a man working on a laptop in the dark

As the CEO and owner of your business, you may be asking yourself questions like: “Why am I not growing any faster?” “How can I scale my business so it’s not dependent on me?” “How can I avoid the feast or famine cycle month to month?” That’s okay! You’re not alone. Enter a business coach……

Strategic Consulting and Coaching

Growth Consulting & Business Coaching FOR 7- & 8-FIGURE BUSINESS OWNERS Start With A Free Strategy Session Give us your revenue goals, and we’ll deliver the business strategy roadmap to remove any constraints and maximize your profits within the shortest time possible. Sustainable growth isn’t just about a system. It’s also defined by those moments…

The Dream 100 Strategy: The Sales Strategy Used To Win Huge Clients

putting together puzzles

To understand The Dream 100 Strategy, you first have to understand that there are two types of ideal clients: Great clients Dream clients You’ll always have many more “great clients” than “dream clients” – but the dream clients will make up 60%–80% of your revenue. It’s the 80/20 rule in action: “80% of your results come…

Sales Training and Coaching

Sales Training and Coaching FOR SALES PROFESSIONALS Start With A Free Strategy Session Our Predictable Profits ® sales training program allows you to consult with your sales coach at your convenience. Use your one-on-one conference calls with one of our leading sales coaches to identify gaps in your sales process, so you can generate quality…

Testimonials

Michael Mogil's business consultant testimonial

Testimonials We work with some of the most successful small business owners in the world. Here’s what they have to say about us. Since we started working together, I’ve got to say your coaching and mentorship delivered the exact strategy, perspective and accountability we needed! Last year, we ranked as the #1 fastest-growing video marketing…