What Adam & Eve Can Teach Us About Marketing Strategies

“A man who wants to lead the orchestra must turn his back on the crowd” – Max Lucado Every time you check your email, turn on the TV or see an ad on the Internet, there’s some other “trick” for making money that’s supposedly easier, faster and more lucrative then the marketing strategies you’re currently…

7 Ideas to Make Mother’s Day Profitable!

Growing up as a kid, my mother would say: “Everyday is Mother’s Day!” And while that may be true (after all, motherhood is the hardest job of them all), Mother’s Day presents a tremendous opportunity to boost sales with creative marketing ideas. Strategic Entrepreneurs take advantage of these celebrations as a way to increase profits…

Leap Year Offers Creative Marketing Opportunities for Entrepreneurs

Let’s face it, if you have ever offered a “sale” or a “special offer” without clearly providing your users with a good reason why you’re offering this event, chances are your results were dismal. The most effective marketing strategies give your customers a reason why you’re doing something special for them … and February 29th…

Marketing Podcast | Direct Response Marketing Expert, Tom Trush

It’s with great (GREAT!) pleasure that I introduce you to a good friend and direct marketing expert, Tom Trush of WriteWaySolutions.com. We sat down to record a podcast, and as usual, Tom is just brimming with wonderful information for entrepreneurs and business owners of all kinds. During this insightful interview we cover: What makes direct…

Yes You Scan! 5 Benefits To Using QR Codes In Marketing!

You know those little black and white squiggly squares that seem to be appearing on everything you buy or in every magazine you read?  That, my friend, is a QR Code. QR Codes, or ‘Quick Response Codes’ were first invented by the automobile industry to help track vehicle parts during the manufacturing process, but now,…

3 Businesses That Don’t Compete On Price, And You Shouldn’t Either

Historically, businesses – and even whole industries – that compete on price don’t fare well. In the early 1990s, Rupert Murdoch set out to dominate the UK newspaper market… He decided to slash the cover price of The Times, believing this would drive his main competitor, The Daily Telegraph, out of business. As expected, The…

How to Write Compelling Copy (Even If You Failed English)

How did you do in English class? If you think you suck at writing… there’s still hope for you. In fact, this may come as a surprise to many of my private clients who have paid me upwards of 6-figures to create persuasive sales pages, advertisements, direct mail campaigns and other marketing strategies which involve…

6 Reasons Why We Hate Salespeople & Marketers

Salespeople can be… Tough. Do you hate walking into a car dealership or getting an email list that pounds you daily with “buy this” messages over and over again? Oddly, some people teach that this way of hard, constant selling is the right way to close people and earn more sales. I don’t get it….

What Are The Benefits of Having a Business Coach (By Your Side)?

As an entrepreneur, it’s not uncommon to have questions about your business: “Why am I not growing as fast as I used to?” “How can I scale my business even further?” “How can I make my business a lot less dependent on me?” “How can I have a steadier flow of income month to month?”…