How to Recession Proof Your Business – 4 Examples of Companies That Thrive In A Down Economy
According to CNN Business, up to 21% of the US labor force has filed for unemployment between March and May of 2020. Between letting...
Thinking of Buying a Business? Why NOW is the Best Time to Buy a Business.
Let’s get right to the point: if you’re thinking of buying a business, this is the best time in recent years to do so....
Customer Experience Strategy: How The Right Approach Can Help You Increase Profits
A solid customer experience strategy is a surefire way to reduce being commoditized. Commoditization is certain to put pressure on a company’s profit, but it’s...
A Lack of Competitive Advantage Destroyed Blockbuster – Ask These Five Questions Yearly to Avoid Their Mistake
Competitive advantage is key if you want to survive and thrive irrespective of market conditions. The collapse of Blockbuster teaches a valuable lesson in...
Building a Recession-Proof Business: The Customer Experience Mistakes You Have to Avoid
The creation of long-lasting customer relationships is vital to success. The first step is to learn how not to fall into the common traps...
Competing on Price: Your Biggest Mistake
Tempted to lower your prices to appeal to more clients? Competing on price is a critical mistake. Let’s think about it for a minute…...
Telling Your Core Story
One of my private coaching clients was once working on a 6-figure deal with Amazon. He didn’t get it, unfortunately, but once he knew...
Online Media Buying – Part 3: Remarketing and Frequency
Let’s get something straight… Frequency is critically important, but it’s easy to get lost. You’ve got Snapchat, Instagram, Twitter, and so forth. The last...
Online Media Buying – Part 2: Strategies vs. Systems
In Part 1, we looked at how critical online media buying is for scaling your business. Today, we’re diving even deeper to explore the...
