Category: Positioning

Valuing your small business is a beneficial practice for many reasons — and not just if you plan to sell. Learning what your business...

Do you need strategy consulting? Suppose you’re the owner or a leading executive of a well-known B2B marketing magazine faced with a dilemma. Recently,...

What does it take to scale a company? How do you turn your growth pattern from a wavy line into an ascending curve? Here...

Struggling to maintain a steady influx of new customers? Is your customer retention not what it should be? The internet brings tons of opportunities...

The two main ways to increase revenue are: more new clients or selling more to your existing clients. For many companies, the second tactic...

Engaging your ideal audience can be harder than you think… Sometimes even finding them is difficult. Asking good client prospecting questions can make the...

There are many reasons to build a business, but if you’re building to sell, it’s easy to focus on the wrong thing. Do it...

Business negotiation can be cutthroat, but there are things you can do to gain the advantage every time… And these tips work across industries and...

Apple has always had a product as a priority mentality and business model. Think back to 2008 and the global financial crisis. The company...