A few years back, I purchased a new house. While my wife loved the kitchen and bedrooms, my favorite features were the office, hot tub, and “man
Content Marketing: What They Don’t Tell You
Today, we're pulling another lesson from the newsletter archives. This is from back in 2015, but the way things are going with today's online
The Ugly Truth About Money
Back in 1994, a time period that feels like an eternity ago, I volunteered to fly down to the Appalachian Region of Kentucky to assist one of the
Why Did My Sales Stop All Of A Sudden?
We're digging back into the newsletter archives to bring the Q&A with real entrepreneurs to a wider audience. This is from 2015, but the
How To Win Customer Advocates
A few years ago, my good friend Nick moved into a home four houses from my family. When he moved in, he decided to have his water purification system
Simple Marketing Methods For Bringing In Your Best Buyers
By Tom Trush The second I saw his hand fly up, I knew he was upset… I had been invited to present a workshop to a group of estate planning
The Unique Advantage Point – EXPANDED (Part 2)
In Part 2 of this deep dive into the power of the Unique Advantage Point, let's look at how I found the best UAP for my business, and how you can use
The Unique Advantage Point – EXPANDED (Part 1)
“You can either fit in or stand out. Not both.” - Seth Godin As your business growth consultant, I need to have (perhaps) the most important
3 Advanced Steps for Positioning Your Business as a Leading Authority
In past articles, we’ve referenced positioning strategies for multiplying revenues with a carefully selected niche, identifying your Unique Advantage