Ep #61 – This week on the show, I’m joined by Will Straughn, a partner and the Chief Growth Officer (CGO) of Focus Lab. Will leads organizational growth within Focus Lab by heading sales and marketing efforts with their two product teams, Sidecar and Quokka.

In today’s episode, Will goes deep into the topic of branding and shares the secret “S.A.U.C.E.” for creating a successful brand. We even pull back the curtain a bit to let you hear how Will helped me to update the Predictable Profits website and brand.