With a record $540 million Mega Millions jackpot at stake, people are waving money, pushing each other in line and scrambling just to get their chances of being one of the lucky Mega Millions lottery winners.
… and with winning odds at 1 in 176 million, you have to wonder if spending $1.00 or $100 on the Mega Millions could be the best use of your money….
But I’ve got a way in which you CAN make money by beating the lottery!
Ready for this?
Put that money in your pocket and (as David Meerman Scott coined) “Newsjack” the story!
If you don’t know what I’m talking about, I encourage you to watch this video:
How do you do this?
Press releases, articles, blog posts putting your spin on hot topics!!
(BTW – I suggest you do all three, but a well-written and properly distributed press release will likely yield your best result).
Perhaps you could write a story or a press release about:
- Instead of investing $5 on a Mega Millions lottery ticket, by using the same $5 to get your shirt cleaned by ACME Dry Cleaners, you can look a lot more professional for your job interview and get that higher paying job.
- Instead of spending $100 on a Mega Millions lottery ticket, using the same amount of money will get you a personal coach for an hour that could provide you with years of benefit.
- If you win $540 million, here are some ways in which ACME business can help you spend that money.
- If you win $540 million, here are some tax tips by ACME consultants.
- How to live like you won $540 million Mega Millions lottery by working with ACME travel agency that will design a vacation for you so that you live like a king.
How many other ideas can you come up with?
Why wait? The “newsjacking” opportunity is best when the story is HOT!
With gratitude,
Charlie
P.S. “Newsjacking” and how to effectively position yourself as an expert in the media is just a sample of all the ‘goodness’ we cover inside the Insiders’ Club. We will begin accepting new members in early May … those on the wait list will be notified first.
