Building accurate prospect lists is essential for marketing agencies to succeed.
Manual prospecting is slow and error-prone, but tools powered by automation and AI can simplify the process.
At Predictable Profits, we’ve tested dozens of programs and have sent millions of outbound messages between ourselves and the clients whom we help build a successful outbound strategy and team.
Here are the top tools we use every day to streamline our prospecting and improve results:
- LinkedIn Sales Navigator: Advanced filters and CRM integration for LinkedIn-based prospecting.
- Seamless: Easily integrates with LinkedIn Sales Navigator and offers one of the most robust solutions available.
- HubSpot Sales Lead Software: Combines CRM and AI-driven lead scoring for personalized outreach.
- SalesHandy: Extracts verified leads from over 700 million B2B contacts.
Each tool offers unique features like real-time data updates, advanced targeting, and seamless CRM integration. Choose based on your agency’s needs for data accuracy, scalability, and budget.
| Tool | Best For | Key Features | Starting Price |
|---|---|---|---|
| LinkedIn Sales Navigator | Social selling, B2B prospecting, Relationship-based sales | Advanced LinkedIn search, Lead recommendations, InMail credits, Real-time sales updates, Account and lead lists, CRM integration | $79.99/month/user (Professional) |
| Seamless | Lead generation, Contact verification, B2B prospecting | Real-time contact verification, Email finder, Company data enrichment, Chrome extension, API access, CRM integration | $125/month/user (Professional) |
| HubSpot | All-in-one CRM, Marketing automation, Sales pipeline management | Contact & deal management, Email tracking, Meeting scheduler, Live chat, Marketing automation, Analytics & reporting | Free (basic CRM), Sales Hub from $45/month/user |
| SalesHandy | Email outreach, Document tracking, Sales engagement | Email tracking, Mail merge, Document tracking, Email scheduling, Campaign analytics, Template management | $22/mo per user (Regular) |
These tools save time, improve targeting, and help scale lead generation while staying compliant with data regulations.
Best Sales Prospecting Tools For B2B Businesses
1. LinkedIn Sales Navigator
LinkedIn Sales Navigator is a go-to tool for prospecting, tapping into LinkedIn’s massive network of 875 million members, including nearly 16 million high-level decision-makers like owners and C-suite executives.
This platform allows agencies to zero in on prospects using detailed filters such as industry, company size, location, seniority, growth signals, and even technology usage. Plus, its smart lead recommendation system adapts to your search habits, helping you uncover new opportunities.
Features That Make It a Must-Have:
- Build well-organized prospect lists that sync directly with your CRM, keeping your workflows smooth.
- Access verified contact details to make your outreach more accurate and effective.
- Monitor prospect engagement to time your outreach perfectly.
With CRM integrations for tools like HubSpot and Salesforce, Sales Navigator ensures your prospect data stays up-to-date. This means you can deliver personalized outreach using real-time insights, all while keeping your sales process efficient.
Tips for Getting the Most Out of Sales Navigator:
- Use specific search filters that match your ideal client profile.
- Regularly update your saved leads to stay relevant.
- Optimize your LinkedIn profile to showcase your agency’s expertise and build trust.
- Personalize outreach messages based on what you learn about your prospects’ activities.
For agencies focused on building strong, relationship-driven connections, Sales Navigator provides unmatched access to key decision-makers and valuable insights. While it shines in leveraging LinkedIn’s network, tools like ZoomInfo might be better if you’re looking for data beyond LinkedIn.
2. Seamless
Seamless specializes in real-time contact verification and lead generation, helping businesses discover and connect with accurate B2B prospects. Its machine learning technology continuously validates contact information, ensuring your outreach efforts remain targeted and effective.
What Makes Seamless Stand Out?
- Live verification of contact details at the point of search
- Advanced filtering options for precise prospect targeting
- Chrome extension for instant lead capture while browsing LinkedIn or company websites
- Direct export capabilities to major CRM platforms
According to sales professionals, using automated verification tools like Seamless can reduce bounce rates by up to 90% compared to traditional lead lists.
Smart Lead Generation Seamless automatically finds and validates business emails and phone numbers, eliminating the need for manual research. This allows sales teams to focus on relationship building rather than data gathering.
How to Get the Most Out of Seamless
- Use the search filters to narrow down prospects by job title, industry, company size, and location
- Leverage the team sharing features to collaborate on prospect lists
- Utilize the API for custom integrations with your existing tech stack
- Set up automated lead lists that update based on your criteria
With Seamless, sales teams can quickly build targeted prospect lists based on specific parameters like company revenue, employee count, or technological infrastructure. The platform’s real-time verification ensures that contact information remains current, reducing time wasted on invalid leads.
While Seamless excels at automated lead generation and verification, it works best when combined with engagement tools like Sales Navigator or HubSpot for a complete sales prospecting solution.
3. HubSpot Sales Lead Software
HubSpot Sales Lead Software pairs powerful prospecting tools with a built-in CRM, making it a go-to choice for marketing agencies. It identifies website visitors, tracks their activity, and uses AI-driven lead scoring to rank prospects by their likelihood to convert.
Smart Prospect Tracking
This system keeps tabs on crucial prospect details like:
- Page views and how often they visit
- Location data
- Company size and industry type
- Behavioral patterns and engagement insights
Personalized Engagement at Scale
HubSpot’s AI automation makes it easy to engage prospects on a personal level, even at scale. Features like automated email sequences adjust based on how prospects interact. The platform’s behavioral insights and lead scoring ensure agencies can zero in on the most promising leads.
Streamlined Data Management
HubSpot shines with its ability to handle data efficiently:
- Automatic contact updates and verification
- Centralized prospect details across platforms
- Advanced tracking and behavioral insights
- Seamless email and calendar integration for smoother workflows
Workflow Optimization
Key tools to improve your processes include:
- Real-time visitor tracking and engagement monitoring
- Custom data fields for unique prospect details
- AI-based lead prioritization
- Automated task scheduling and follow-ups
HubSpot offers pricing options that fit agencies of all sizes. Plus, its Academy provides training and support to help you get the most out of the platform.
While HubSpot is a leader in CRM integration and AI-powered lead management, Wiza focuses on LinkedIn-specific prospecting, which we’ll dive into next.
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4. SalesHandy
SalesHandy’s Lead Finder feature combines email campaign management and lead generation, helping sales teams discover prospects and optimize their outreach efforts.
What Makes SalesHandy Stand Out?
- Advanced email tracking with real-time desktop notifications
- Lead Finder tool to discover verified business emails
- Customizable mail merge for personalized mass emails
- Document tracking to see how prospects interact with your sales materials
- Automated follow-up sequences with custom intervals
- Email template management with A/B testing capabilities
- Campaign analytics to measure engagement metrics
Lead Generation Capabilities SalesHandy’s Lead Finder tool enables you to:
- Find verified business email addresses from LinkedIn profiles
- Discover contact information from company domains
- Export leads directly to your email campaigns
- Verify email addresses before sending to reduce bounce rates
- Build targeted prospect lists within the platform
Smart Email Management
- Import or generate contacts through Lead Finder
- Segment your contacts for targeted campaigns
- Track every interaction with your emails and documents
- Schedule emails across different time zones
- Automate follow-up sequences based on prospect behavior
How to Get the Most Out of SalesHandy
- Use Lead Finder to build targeted prospect lists from LinkedIn
- Verify emails before launching campaigns to improve deliverability
- Create a library of tested email templates
- Set up behavioral-based follow-up sequences
- Use document tracking to understand which sales materials are most effective
- Monitor campaign analytics to optimize your outreach strategy
While SalesHandy’s Lead Finder provides good basic lead generation capabilities, it works well when complemented with other prospecting tools like LinkedIn Sales Navigator or Seamless for more comprehensive lead generation needs.
Wrapping Up
Creating effective prospect lists is a key factor in any marketing agency’s success, and the right tools can make the process smoother and more efficient. Different tools cater to various prospecting needs, so it’s important to choose wisely.
Here are some key points to keep in mind when selecting a tool for your agency:
- Data Accuracy and Coverage: Tools like LinkedIn Sales Navigator and Seamless provide verified, precise data, which is critical for avoiding wasted time on bad leads.
- Integration Options: Look for tools that integrate well with your existing systems. For example, HubSpot’s CRM compatibility can help simplify workflows and boost productivity.
- Scalability and Automation: If your agency is growing, tools like SalesHandy, which supports bulk exports and automated outreach, can be game changers.
- Balancing Cost and Features: It’s essential to evaluate whether the features offered – such as data accuracy, integration, and scalability – justify the cost. For instance, LinkedIn Sales Navigator, at $79.99 per user per month, often delivers strong ROI by saving time and improving lead quality.
To get the most out of your chosen tool, ensure regular data updates, use lead scoring to prioritize prospects, and keep customer profiles current. The best tool will align with your agency’s goals, offering reliable data and automation to keep your processes efficient.
FAQs
What are lead generation tools?
Lead generation tools help agencies turn anonymous visitors into potential customers by automating how they gather and analyze data. These tools simplify prospecting with features like data enrichment (e.g. Seamless), advanced search options (e.g., LinkedIn Sales Navigator), and smooth integration with CRM systems.
Platforms like LinkedIn Sales Navigator, Seamless, Hubspot and SalesHandy show how modern tools combine multiple functions to make prospecting more efficient. Key features include:
- Data Collection and Verification: Automatically gather and verify contact details in real-time.
- Advanced Targeting: Use AI-driven filters and search tools to pinpoint decision-makers.
- Workflow Automation: Easily sync data with your CRM for better management
- Performance Analytics: Track engagement metrics and fine-tune targeting strategies.
When selecting a lead generation tool, focus on:
- The quality and accuracy of the data
- Automation features to save time
- Compliance with regulations
- Analytics and reporting capabilities
It’s also important to define a clear Ideal Customer Profile (ICP) and SuperConsumer to ensure the tool aligns with your agency’s specific needs. Using the right tools effectively can help create high-quality prospect lists that support steady growth.
