When most people think of Easter – they think Easter Bunny, baskets, and even the religious meaning… but, for entrepreneurs, this presents a possible windfall opportunity for profit!
…it just takes a little creative thinking to make it work for you…
Sure, the obvious opportunities involve parents and grandparents scouring the internet and retail stores for Easter basket goodies, but know this:
There is an abundance of Easter marketing opportunities for B2B and other non-traditional B2C companies!
Hear me out for a minute.
At first thought, restaurants, toy shops, and candy retailers seem to be the best suited for Easter themed marketing campaigns, right?
That’s why many seemingly unrelated businesses skip right over this holiday, thinking they’ve got nothing to offer.
But strategic companies like NewEgg.com see the potential…
And what if you don’t have “egg” in your name?
Here are just a few of the creative ideas you could employ for your small business:
- Consumers love speed and convenience – create ready-made baskets for kids, bundling your best-selling products at a discounted price
- Because Easter is associated with “resurrection” and new beginnings, this could be a great opportunity to announce a new product, relaunch a popular product that hasn’t been available for a while, or even rebrand your company
- No matter what industry you’re in, holding a family-focused event (like an Easter egg hunt or photos with the Easter Bunny) is a great way to show appreciation for your customers and clients
- People love unexpected little gifts! You can send your customers Easter eggs in the mail – inside, provide a coupon, a gift card, or a limited time offer
- How about an Easter egg hunt for adults? Think Willy Wonka & the Chocolate Factory – give out an Easter egg with every purchase, and one lucky winner will receive a special prize
Entrepreneurs can align their marketing with the holiday and create enticing buying opportunities in the process…
Of course, like any campaign, you’ve got to be interesting, unique, and give customers a reason to pay attention.
In your corner,
Charlie
