Ep #86 – This week on the podcast, I’m joined by Gregory Butler, an innovative leader with 20 years of experience driving strategies and partnerships for engagement and revenue related to content, media, and IP.
He’s had multiple record deals as an artist, and has worked on over 60 records as a producer, writer, mixer, or remixer. He could have been pigeonholed as a “musician,” but his success came through his ability to manage bands (lead), get noticed (marketing), and cut deals with major labels (negotiate). As Gregory shifted his career to music for picture, having transitioned from London to Los Angeles, he also began consulting companies on the uses of computers and software in their fields. It felt so natural that he didn’t even notice that he was transforming his career.
