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Category: Risk Reversal

The Road Less Stupid (book cover)

The Five Lessons I Learned from The Road Less Stupid

There’s another road that you can take to achieve success. It’s The Road Less Stupid – the road of more critical thinking and fewer...

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A man scanning a credit card through a card reading machine

Delivering Value: Don’t Sell The Right Service To The Wrong Person

I DO NOT BELIEVE IN SELLING THE RIGHT SERVICE TO THE WRONG PERSON. If you’re the sort of person who gets your thrills by...

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a gauge showing suspects, prospects, customers, and advocates, with the needle moving toward advocates

How To Win Customer Advocates

A few years ago, my good friend Nick moved into a home four houses from my family. When he moved in, he decided to...

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The Power Of Saying “No” – Why Saying No Can Boost Your Business

Saying “no.” It’s a simple word… but can be incredibly powerful for entrepreneurs. As an entrepreneur, it’s natural to want to make as much...

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4 Ways To Raise Prices… Without Losing Customers

We might think lowering prices is a good move… But when you can raise prices and keep your customers, you know you’re on the...

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Writing For Your Business: How An “F” in English Can Make You Millions

Anybody ever make you diagram a sentence? Ever had to identify a dangling modifier or pick out the tense of a participle? Had every...

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Pioneer and Perish: Why Pioneers Have Arrows in Their Backs

Innovation seems like a good idea, right? Tell that to the pioneers of nearly any industry… Things like “leading the way,” “blazing the trail,”...

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5 Marketing Lessons We Can Learn from Obamacare

Love it or hate it, there’s no denying that Obamacare (the Affordable Care Act) has seen its share of controversy… Now, I don’t want...

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3 Ways to Increase Sales with Risk Reversal

Let’s talk about the powerful concept of risk reversal. About a year ago, I had a client who offered his customers a rather standard...

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Charles Gaudet, Predictable Profits' Founding Business Coach, Strategy Consultant & Author (drawing)
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The premier business coaching company for 7- & 8-figure entrepreneurs looking for more predictability, scalability, and profitability.

  • 603-294-4096
  • hello@predictableprofits.com
  • About
  • Case Studies
  • Testimonials
  • Services
  • Press Room
  • Become a Partner
  • Members Login
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