Category: Risk Reversal

There’s another road that you can take to achieve success. It’s The Road Less Stupid – the road of more critical thinking and fewer...

I DO NOT BELIEVE IN SELLING THE RIGHT SERVICE TO THE WRONG PERSON. If you’re the sort of person who gets your thrills by...

A few years ago, my good friend Nick moved into a home four houses from my family. When he moved in, he decided to...

Saying “no.” It’s a simple word… but can be incredibly powerful for entrepreneurs. As an entrepreneur, it’s natural to want to make as much...

We might think lowering prices is a good move… But when you can raise prices and keep your customers, you know you’re on the...

Anybody ever make you diagram a sentence? Ever had to identify a dangling modifier or pick out the tense of a participle? Had every...

Innovation seems like a good idea, right? Tell that to the pioneers of nearly any industry… Things like “leading the way,” “blazing the trail,”...

Love it or hate it, there’s no denying that Obamacare (the Affordable Care Act) has seen its share of controversy… Now, I don’t want...

Let’s talk about the powerful concept of risk reversal. About a year ago, I had a client who offered his customers a rather standard...