When Andrew Young founded Core and More Technologies in 2010, he set out to build something sustainable.
A former software engineer, his idea was to create business systems for enterprise clients. But when his first prospect asked for SEO services, Andrew redirected the company’s focus.
Within months, Core and More was managing paid search, web development and social media for Silicon Valley firms. The company grew fast, earning partnerships with Google, Microsoft and Yahoo, as well as features in major tech publications.
Andrew even recalls walking along El Camino Real, the same street where Steve Jobs once sold the first Apple computers.
“Wow, this is really happening,” he remembers thinking.
For years, business came easily. Then, after more than 12 years of success, almost everything turned difficult.
After 12 years of growth, Core and More faced the kind of turbulence that tests every entrepreneur’s resolve. A few clients stopped paying. Revenue dropped. Internal turnover created chaos.
On top of all this, Core and More expanded into a larger office that increased overhead and pressure.
“For the first time in my entrepreneurship journey, I wasn’t sure we’d make it,” he added.
Andrew had always run the business on instinct. But now, instinct wasn’t enough.
Some years prior, a longtime client, Russell Kommer (also a Predictable Profits Board of Directors member), told him about Charles Gaudet and Predictable Profits.
Andrew resisted getting help at first.
“I didn’t believe in business coaches,” he said. “I thought, I’ve been in business this long without one. So why start now?”
But when it seemed that no amount of pivoting was working, he realized he needed an outside perspective — that sometimes you can’t see the forest through the trees.
In mid-2024, Andrew joined the Predictable Profits Board of Directors and quickly realized what he was missing.
“I was in my own silo,” he said. “I was making decisions and second-guessing myself for the first time. That’s when I decided I needed to become teachable and recapture the certainty and enthusiasm of a brand-new venture.”
What started as an attempt to steady the business turned into a full mindset shift. The exchanges gave Andrew space to reflect, learn, and restructure his company through decisive action and complete accountability.
He began showing up consistently, applying lessons such as “consumption drives conversion” and the PCR Method — Process, Credibility, Results.
“Before Predictable Profits, I relied on experience and intuition,” he explained. “Afterward, I had frameworks that made success repeatable.”
The PCR Method became one of Andrew’s biggest breakthroughs. It gave him a way to turn the company’s expertise into a clear, teachable process his team could follow.
This, combined with the instincts that had always served Andrew well, led to a mindset shift that strengthened his confidence while boosting productivity and profitability.
Instead of relying solely on gut feel, he started documenting what worked. This included how results were achieved, how credibility was built and how each client experience could be measured.
The structure extended into defining Core and More’s Ideal Client Profile (ICP). For the first time, the team had clarity on who they served best and how to position their value.
“It helped me turn abstract ideas into something tangible,” Andrew said. “Now I can pass that clarity to the team. It’s become part of our culture.”
With new systems in place, operations became smoother. Meetings, reporting and communication followed defined rhythms.
By the end of Q3 2025, the impact was undeniable. Core and More Technologies recorded the highest Q3 revenue quarter in its 15-year history.
“Just a year earlier, I wasn’t even sure the company would survive,” Andrew said. “Now we’re breaking records.”
Momentum picked up fast. Clients who had gone quiet resurfaced. The company’s presence at expos and conferences boosted visibility, and a renewed focus on process made it easier to scale without chaos.
All the change created a culture where employees and contractors were empowered to buy into a process-driven environment — one rooted in standard operating procedures, while also allowing for creative flexibility.
Andrew credits the shift to consistency.
“Everything that led to that success came from showing up,” he said. “The sessions, the frameworks, the accountability — it all compounds.”
Ironically, the biggest challenge after the turnaround was success itself. Growth brought new demands, and Andrew noticed how much of the business still ran through him.
He started building new layers of leadership and improving delegation.
“I’m still too involved in the company, instead of really being able to focus on the growth of the company,” he admitted. “But at least now I know exactly what needs to change.”
He also began refining how the agency worked with channel partners versus direct clients, creating different systems for each type of relationship to prevent bottlenecks.
Predictable Profits helped him see these issues as milestones of progress, rather than the laborious toils of an everyday grind. They are signals of a company evolving to its next stage.
Today, Andrew considers Predictable Profits an essential part of his business infrastructure.
“I actually turn to members of the team, or to other entrepreneurs within the board, for their input and insight,” he said.
He points to the team’s responsiveness and the quality of insight as the key differentiators.
“I can reach out to Charlie, Tom, Zach or Stephanie and know I’ll get a thoughtful, experienced answer — not a canned response,” Andrew said. “You can’t buy that kind of wisdom anywhere else.”
This access, combined with the community of other entrepreneurs in the program, has reshaped how he leads.
“Predictable Profits helped to restore my mindset of enthusiasm and growth,” he said. “They reminded me that structure and consistency win over chaos every time.”
