David and Goliath Marketing: Disrupting The Music Industry
Hi everybody, Mike here for another marketing article from a slightly different perspective… Charlie likes to refer to me as his “rock star” assistant –…
Hi everybody, Mike here for another marketing article from a slightly different perspective… Charlie likes to refer to me as his “rock star” assistant –…
In a recent Global RepTrak 100 study by the Reputation Institute (which interviewed 55,000 consumers), only 25% said they could trust what companies say in…
Just think about this for a moment… Tens of thousands of dollars worth of advertising for up to 90% less than what everyone else has…
“I hate to lose” is a mantra for Mark Cuban. Four little words… But for the billionaire entrepreneur, they spelled trouble – and in typical Cuban-style,…
When establishing your business, no one can deny the power of getting your message out… But what’s the best way to get your business or…
The grocery industry is one of the largest in the world. It’s also one that is set to undergo some major disruption… Estimates suggest that…
Apple has a reputation for breaking new ground. With the introduction of the new iPhone 6, they can now lay claim to the best opening…
With all this talk about Jack Ma and Alibaba – the biggest public offering of all time – I thought it was only appropriate to…
Once upon a time, the customer who spent the most money was the most valuable to your company. Around that same “once upon a time,”…
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