Have you ever wondered what a press release is and how it can help your business? A press release is a written statement distributed to the media and other outlets to share news about your business. Sharing your story with a broader audience can help increase your visibility and credibility. But what makes a good press release? It should focus on telling a story that is newsworthy and relevant to your target audience.
Episode 182: Utilizing Press Releases and Stand Out as a Business
In this episode, Beyond 7 Figures, Mickie Kennedy shows why he is an expert at helping small businesses, authors, and startups increase their visibility and credibility. He founded eReleases over 24 years ago. After realizing that small business owners could dramatically benefit from affordable press releases, he has dedicated himself to helping small businesses get published in places like The Wall Street Journal, CNN, Bloomberg, and many others.
Key Takeaways:
- Affordable way of utilizing Press Release to stand out in the market
- eRelease as a press release distributor for small businesses
- Incorporating storytelling into your PR strategy earns credibility and makes it stand out
- Use case studies and be different from competitors to get press coverage
- Relationship, consistency, and duration are vital in evaluating PR
- Identifying your target audience, competition, unique features, and benefits
- Earned media as part of a PR campaign to establish expertise and legitimacy
All this and more, on this week’s episode of Beyond 7 Figures.
Resources:
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