The Business Growth Stack Session
Referrals built your business. Now they aren't bringing in enough new clients. A senior coach on my team runs your numbers with you, finds where your next clients should come from, and picks the first thing to fix. You keep the scorecard, the math and your first move, whether or not you ever work with us.
Give me one hour. There's no fee, and you leave with your first move, so you can start fixing the pipeline right away.
Book My Growth Stack Session →Debra Boggs, CEO of D&S Executive Career Management, captured 600+ new leads in a year with Predictable Profits®.
No fee for the session. Ten quick questions so we can prep your numbers.
Charles Gaudet, founder of Predictable Profits® and author of The Predictable Profits Playbook.
01 Setup
02 Sales
03 Scale
We start with Setup, because Sales and Scale depend on it.
Founders we've worked with
Sales continued through a six-week RV tripLyndsi Edgar, eLuminate Marketing
600+ new leads in the past yearDebra Boggs, D&S Executive Career Management
Lead gen "easily doubled"Richard Lorenzen, Fifth Avenue Brands
Highest Q3 revenue in 15 yearsAndrew Young, Core and More TechnologiesRead their stories ↓ Results vary.
What you leave with
01
It takes a few minutes. You rate nine areas red, yellow or green, three each for Setup, Sales and Scale. Setup is how you create, capture and nurture demand. For most founders I meet, that's where the red is. The other six cover how you sell and how the company runs, and the colors show you where the business is leaking.
02
Start with your monthly revenue today and the number you want 12 months from now. Divide the gap by your core price. That tells you how many new clients you need each month. From there we work backward through your close rate, your discovery-to-close rate and your lead activation. That gets us to the number of leads you actually need.
03
This part is a side-by-side. We hold what you do today up against the Business Growth Stack, from your B.A.S.E.™ messaging to the closing call. You'll see which layers are missing and which ones aren't passing people along.
04
We pick it with you, so whatever you build after it has something to stand on. That's your one next step. You won't walk away with a list of twelve tactics.
Founders tell me, "My pipeline is empty." Or, "Leads aren't coming in like they used to." Or they put it this way: "If I could only get them on the phone, I could sell them, but I can't get people on the phone."
Part of it is that the people sending you referrals are watching their own budgets now.
The math most founders skip
When the pipeline dries up, the instinct is to add more. More tactics, another agency, more ad spend. Here's the math we run in the session, with sample numbers.
| Step | Sample rates | Each rate up by half (×1.5) |
|---|---|---|
| Lead to discovery call | 10% | 15% |
| Discovery to closing call | 40% | 60% |
| Close rate | 20% | 30% |
| Leads needed per month | 1,250 | 370 |
For example, 10% becomes 15%.
Same 10 clients. About 70% fewer leads.
That's why we improve the conversion of what you already do before we talk about new strategies, agencies or spend.
"Leads" means people who raised their hand.
Use your best guesses. We check the real numbers on the call.
The framework
Most businesses have pieces of this. A newsletter here, some LinkedIn posts there, a referral partner or two. The pieces don't connect, so effort goes in and pipeline doesn't come out. Each layer has to hand people to the next one. The whole stack has to be big enough to hit your number. On the call we show you which layers you have and which ones are missing or not connected.
This is the Setup and Sales side of how we work. Scale comes once the pipeline is full.
On the call
01
Your Setup, Sales and Scale each get a traffic light.
02
Are you in startup, ramp up, grow up, level up or scale up? What you should do next depends on where you are.
03
It's the one thing holding your growth back most right now.
04
We run your revenue gap and work it back to the leads, calls and close rate you need.
05
That means marking the gaps in your Business Growth Stack and agreeing on the first move.
What happens when the stack connects
eLuminate Marketing
Lyndsi Edgar ran her agency on referrals and networking. Then the referrals slowed. Cold outreach got crowded too. She built a repeatable lead-generation process that didn't rely on referrals. A VA now keeps daily outreach and follow-up moving.
"It was the first time I could step back from the chaos and know we'd still have leads coming in."
D&S Executive Career Management
600+New leads in the past year
Debra Boggs grew her firm mostly through referrals. Marketing was ad hoc. Her weekly LinkedIn Lives raised visibility but didn't drive measurable growth. We suggested one change: pair each event with a lead magnet.
"I thought, is this what it's supposed to feel like? I'm shopping and leads are coming in."
Fifth Avenue Brands
Richard turned inconsistent cold outreach at his PR firm into a repeatable system. Then he automated several steps.
"Our lead gen easily doubled working with Charlie. It may have even close to tripled."
Core and More Technologies
After a rough patch, Andrew defined his ideal client for the first time. Then he built separate systems for partners and direct clients.
"Just a year earlier, I wasn't even sure the company would survive. Now we're breaking records."
Results vary. See our Testimonial & Results Disclaimer.
Is this for you?
This is for you if
This isn't for you if
Charles Gaudet, founder of Predictable Profits®
Years ago I built a company that depended on me for everything. Every sale, every client, every decision ran through me. It put me in the hospital, in the ICU. When I got out, I swore I would never build a business that depended on me again.
I've spent the years since helping founders build companies that don't need them in every room. I've also learned that the order matters. A business can't run without you if it doesn't have enough clients to run on. So we start with your pipeline. Feed the business first. Then we work on freeing you from it.
Author of The Predictable Profits Playbook. Host of the Beyond 7-Figures podcast. International Business Times called him "the go-to business coach for 7 and 8-figure companies."
The session costs you nothing but your time. You keep the scorecard, the gap math and your first move whether you work with us or not. If it looks like we can help, we'll tell you how it works and what it costs. If we can't, we'll say so.
If you later join the Predictable Profits® Board of Directors, every tier is month to month with no long-term contract. It also comes with a 90-day money-back guarantee. Show up and do the work. If you don't think it was worth it, you get every dollar back.
Book your session
Answer ten quick questions so we can prep your numbers before the call.
You're a fit. Taking you to the calendar now…
If nothing happens, open the calendar here.
Thanks. The session is built for founders, owners and partners of $250K–$10M businesses, so our free community is the better place to start.
It teaches the same Setup → Sales → Scale approach. Taking you there now. If nothing happens, go to the community.
FAQ
Nothing. It's a working call on your numbers.
Most of the time goes to your scorecard, your math and your stack. At the end, if there's a fit, we'll explain how we can help. You can say no and keep everything you built on the call.
A senior coach on the Predictable Profits team runs your session.
The session is built for founders, CEOs, owners and partners, because the first move we agree on usually needs the owner's yes. If that's not you, send this page to your founder, or start with our free community.
Bring your rough monthly revenue today and your target for 12 months from now. Add your core price and a guess at your close rate. Estimates are fine. Block one hour.
Fair question. Many of the founders we work with have been. That's why the session is built on your numbers. You'll see the math yourself and decide what it means.
No. We start by improving the conversion of what you already do. Paid traffic is one option on the stack. It's never the first move by default.
The session is built for businesses at $250K–$10M. If you're earlier, join our free community. You'll learn the same Setup → Sales → Scale approach there.
In one call you get your scorecard, your gap math, your Growth Stack and your first move.