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“A man who wants to lead the orchestra must turn his back on the crowd”
– Max Lucado

Every time you check your email, turn on the TV or see an ad on the Internet, there’s some other “trick” for making money that’s supposedly easier, faster and more lucrative then the marketing strategies you’re currently using.

Like a mosquito to a bright light, droves of your competitors are flocking to these schemes and abandoning tried and true marketing strategies for the latest fads.

Just as a fish bites down on a shiny lure –
they almost always get hooked and lose in the end.

Today, we see things like mobile marketing millions, email marketing ticks, hidden internet riches, fast money with Facebook and new ideas coming so fast out of the woodwork it’ll make your head spin.

And I’ve met with many overwhelmed entrepreneurs who’ve asked the question:

“There seems to be so many new technologies and ideas out there,
how the heck do we keep up?”

The answer:  you don’t.

In fact, the greatest amount of predictable wealth being generated today is a direct result of mastering the same proven marketing strategies that have generated wealth for centuries.

The problem today is that small business owners:

  • seldom use direct mail anymore and choose to use the “free” way of communicating via email (even though direct mail has proven generate over 35 times greater response!)
  • believe social media is a tool for selling more products (instead of using social media as a tool to build relationships!)
  • spamming their database with affiliate offers (rather than offering your customers a greater advantage or benefit by striking deals only with those companies which their customers will directly benefit from!)
  • focus solely on acquiring new leads (instead they’re ignoring their current customers who provide the highest profit opportunities, are most likely to buy from you in the future and could be a source of referrals!)
  • don’t concern themselves with providing a great guarantee (even though their conversions would be far greater and returns would be lower with a better risk reversal strategy in place!)
  • feel they have to compete on price (but they could actually increase their price with a better customer experience, added-value service and further differentiation!)

… and the saga continues….

Just like in the weight loss world, there was low-fat, high-fat, low-carb, high-protein and low-cal type diets and people coming out everyday claiming to reveal the latest “breakthroughs” in diets only to stay popular until the next fad rolls around … but weight loss could be solved by simply following the basics – eat whole foods, drink plenty of water, get plenty of exercise and don’t over-indulge.  Period.

So while many of your competitors are abandoning the proven strategies of the past in an attempt to make money on a relatively new idea … there’s a few of us (like my Insiders’) who are quietly taking over and dominating markets by simply sticking with the proven strategies that have worked, applying them in our business and refining them for an even greater response.

With gratitude,

Charlie

P.S.  Knowing how to use proven marketing principles and adapting them to our current environment is the key to out-thinking and out-performing your competition.  Join me and other strategic entrepreneurs in the Insiders’ Club for insight, information and marketing strategies on what’s working today….

More from Predictable Profits

Digital marketing solutions are all the rage these days, but is direct mail marketing still an effective strategy in an increasingly digital world? Find out in our related piece on direct mail marketing.

Setting suitable objectives and identifying strategies or opportunities are vital to business growth. Nevertheless, you must turn your ideas into actions to achieve your end goals. Read about tactical planning in this related piece.

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