Online Media Buying – Part 3: Remarketing and Frequency

a diagram of three types of sound waves

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Let’s get something straight… Frequency is critically important, but it’s easy to get lost.

You’ve got Snapchat, Instagram, Twitter, and so forth. The last time I checked, there were over 100 different ad networks to choose from. The problem is that you’ve got marketers out there trying to sell you the next shiny penny, and make you feel like if you don’t take advantage of these platforms, you are somehow missing out.  

You’re not.

The dirty little secret (these internet marketing gurus don’t want you to know) is that you can find all the buyers you need by focusing in on the big networks like Facebook and Google. 

In Part 2 of this series, we talked about the difference between strategies and systems, and how too much “shiny penny” chasing will have you spending money and not getting any more sales. 

Instead of running after every strategy presented to you… 

Follow the 80/20 rule: 80% of your results will come from only 20% of your efforts.

If you look at the smart direct response companies doing hundreds of millions of dollars a year – and look for clues inside of their operations – you’ll find that they stick to the basics (and do it well).

When you set it up correctly, here’s what possible: for a small investment less than $2,000, we achieved over 1 million impressions on just Google alone:

Imagine the impact this could have on your own business!

That’s a fraction of what you’d pay for a full-page magazine or newspaper ad – and you wouldn’t get 1/10th the result.

Let me remind you: depending on your strategy, you only pay when someone CLICKS on your Google ad.

Your prospect can see your ad 1,000 times. If they don’t click on your ad, you don’t pay a single penny – and you still benefit from all the brand awareness..

Where else can you get this type of advantage?

This is a key ingredient for marketing your business online that very few entrepreneurs truly understand…

Crazy thing is, the secret was first revealed in 1885, and it’s still used by many of today’s most successful companies.

It’s called “Effective Frequency.”   

The concept behind Effective Frequency is simple: 

The more times someone sees your advertisement, the greater the likelihood they’ll respond.

That’s why you have better results when someone sees your ad 3 times, rather than just once…

And better results when they see it 6 times rather than 3…

And even better results with 20 times… And so forth.

This approach is why so many of our clients have buyers that tell them:  

“We see you everywhere!”

You may be surprised that they achieve this high level of recognition without a complicated online advertising strategy…  

And without a big advertising budget. 

In fact, the phenomenon automatically happens (without any extra effort or time on your part) when you follow the retargeting principle outlined here.

The approach allows you to acquire leads and customers twice as fast.

Think about it…

What if you could run an ad that was seen multiple times a day, across several sites, compelling your best buyers to come back to you… 

Imagine how much profit could you be sitting on!

With this strategy, you could see a massive windfall just 3 months from now – possibly even sooner.

So, what makes this strategy so powerful, helping me make millions for my clients? 

What I’m talking about relates to Isaac Newton’s laws of motion or, more specifically, momentum

An object in motion stays in motion, while an object at rest stays at rest.

In other words, it’s 10 times easier, quicker, and cheaper to make money from your existing traffic and database than to reach new people from scratch.

And this is where most people make their mistakes.

With this approach, you start profiting from the lowest hanging fruit first…

You plug into a system for instantly targeting your existing database of prospects…

And reach those people who have been to your website, but for one reason or another, didn’t buy from you.

Because the principle of Effective Frequency is so powerful, leveraging this strategy allows you to have a system in place for staying top of mind, exponentially increasing your conversions.

According to the late Chet Holmes, only 3% of any market is in “buying mode” right now.

This is one reason interested prospects come to your website and leave without buying.

The other reason is that they’re researching different sources to find the best solution to their problem.

So, if they don’t buy from you when they first visit your website, you’ve lost them… Unless you use this approach. 

Plus, even if you use email marketing, you’re lucky if you get 20% of your database to open your emails these days…

…Which means just 20% of your list sees your offer once a day (if you email multiple times a week).

This also means 80% of your list never sees your offer. With remarketing, however, you can upload these emails to places like Google and Facebook, and only show your ads directly to these folks.

Now you’re reaching a major portion of the people who didn’t see your offer AND you’re keeping top of mind among those who saw your offer but have yet to purchase!

When you follow the Predictable Traffic strategy we lay out for you, growing your business is as simple as 1-2-3…

  • You recapture “lost” buyers
  • You collect new leads and buyers
  • You keep them coming back to you

You’re reaching more of your leads, reaching them more often, and you’re creating opportunity everywhere!

There you have it! I just handed you the formula for radically transforming your business. Don’t put this aside… Seriously. Keep it next to your computer and plan your Predictable Traffic System according to the “hottest” and “coldest” traffic sources you have. 

…And let me know how it works for you! 

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