How did you do in English class? If you think you suck at writing… there’s still hope for you.

In fact, this may come as a surprise to many of my private clients who have paid me upwards of 6-figures to create persuasive sales pages, advertisements, direct mail campaigns and other marketing strategies which involve a lot of copywriting…

One of my toughest classes at Babson College was writing … I really should have failed but my professor took pity on me and gave me a ‘C’ for effort.

Now, as with anything, the more you write, the better you get – but my good ole’ college English professor would still cringe at the way I write today.

Why?

I ain’t got a clue about proper grammar and I write like I speak.

Yet, I’m one the highest paid copywriters in the business because I get results.

In Claude Hopkins’ legendary book called “Scientific Advertising” he confessed that many of the ablest men in advertising:

“…may know little of grammar, nothing of rhetoric,
but they know how to use words that convince.”

And more importantly, they know what their customers want.

Your customers aren’t taking a red pen to your advertisements and judging you on your sentence structure – instead, all they want to know is if you ‘get them.’

You don’t have to master English to be a good writer.

Sure, there are tips and tricks that we cover with our Insiders’ Club Members … but, even if you had all these little-known secrets, they would produce nothing unless you genuinely understand the problem your prospects are having and …

…whether or not they believe you are the person most trustworthy
and capable of meeting their needs….

It’s a relatively simple concept but one that’s almost always overlooked.

In your corner,

Charlie

P.S.  In addition to money-getting marketing ideas, Insiders’ Club Members also receive tips for creating more compelling, persuasive and engaging copy for getting your prospects to happily pay you the big bucks for your product and/or service.  Learn more about the Insiders Club here.