What Amazon Can Teach You About Cross-Selling
Amazon ranks as the second most admired retailer in the world according to Fortune Magazine… And a big part of that is cross-selling. Pretty...
3 Tips For Writing Headlines (Your Harvard Professor Won’t Tell You)
We’re here today to talk about headlines, but first I want to explain why. You may know by now that press releases are one...
4 Ways To Raise Prices… Without Losing Customers
We might think lowering prices is a good move… But when you can raise prices and keep your customers, you know you’re on the...
3 Ways To Get Media Attention For Your Business
Media attention is HUGE for businesses of all kinds. Don’t believe me? Think about the selfie that broke Twitter… When the Oscar photo Ellen...
How Email Marketing Has Changed (And What You Can Do About It)
Let’s face it: email marketing has changed over the last decade… The transition from simple text and links to elaborate HTML and design-rich newsletters...
How To Build Your Authority As A Business – 5 Online Resources
In my book, The Predictable Profits Playbook, I talk about the importance of being a trusted authority in your niche – when you’re a...
Why Social Proof Is A Marketing Must
To say that the Internet has changed the way people do business is a pretty egregious understatement… Social proof is HUGE. Online interaction and...
Google Is Getting Smarter, Now It’s Your Turn
Computers are getting closer to thinking like humans. To see how this trend is developing, we only need to look at Google’s most recent...
Creating Google Rich Snippets for Your WordPress Website
Google’s “Rich Snippets” have revolutionized the way we receive information in our search results. These familiar “snippets” are those chunks of metadata that tell...
