The Reverse Marketing Funnel
The traditional marketing funnel has you start with a low cost item (generally under $50), then follow a sequence of events to upsell you...
The Unique Advantage Point – EXPANDED (Part 1)
As your business growth consultant, I need to have (perhaps) the most important discussion about positioning your company for long-term success. We’re talking about...
Finding Your IDEAL Client
Many years ago (when I was just a kid), I went fishing at the end of our dock on Lake Winnipesaukee and asked my...
How to Get More Leads with LinkedIn
Nowadays, Facebook is all the rage, but if you look at the numbers for appointments and sales, LinkedIn pulls in more leads than the...
What Abe Lincoln Can Teach All of Us About Marketing
Abe Lincoln famously said: “Give me six hours to chop down a tree and I will spend the first four sharpening the axe.” As...
6 PPC Marketing Mistakes That Separate Rookies From Rockstars
Hey, it’s David Jaeger here from Global SEM Partners…. Charles asked me to write about my experience regarding Google Adwords and all things PPC...
17 Resources to Track Your Marketing Metrics and Grow Your Business
Have you ever wondered what separates the top 1% of businesses from the rest of the pack? Why some companies continue to grow and...
An Open Letter to Entrepreneurs Struggling to Grow Their Business
I find it difficult to tell you this… For years, I’ve been the “go-to marketing guy” for entrepreneurs seeking advanced marketing strategies to generate NEW traffic, leads, and sales...
Facebook Advanced Local Targeting
New features in Facebook’s ad creation center are allowing for more advanced targeting than ever before. In the past, location targeting was tied to...
