4 Steps to Creating Effective Marketing and Fixing Failed Campaigns
According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing campaign revenue targets in 2015. Why? …And what...
8 Steps for Finding RICHES in the NICHES
Entrepreneurs – especially those successfully pulling in millions of dollars a year – wouldn’t you agree that the idea of discussing “niches” sounds a...
Ascension Pyramid: Your Way To Bigger Profits
I recently had a coaching call with an entrepreneur who has grown his company to several hundred thousand dollars by providing one valuable service:...
Using Relevancy To Ignite Massive Profits (Part 2)
In Part 1, we touched upon examples from the Motley Fool – and how they use relevancy to flip on the buyer’s switch for...
How To Get Customers To Fall Madly In Love With You
A few years back, I purchased a new house. While my wife loved the kitchen and bedrooms, my favorite features were the office, hot...
The Secret For Being Heard
How many times have you been stuck in a busy subway station or a party, and all that can be heard is the white...
Contact Prospects: Marketing Methods For Bringing In Your Best Buyers
I often advise entrepreneurs to contact prospects, but sometimes there’s some resistance. Here’s one such case (and a big lesson behind it): The second...
The Unique Advantage Point – EXPANDED (Part 1)
As your business growth consultant, I need to have (perhaps) the most important discussion about positioning your company for long-term success. We’re talking about...
3 Advanced Steps for Positioning Your Business as a Leading Authority
In past articles, we’ve referenced positioning strategies for multiplying revenues, becoming a leading authority in a carefully selected niche, identifying your Unique Advantage Point,...
