Category: Advertising

One of the greatest schemes in content marketing history was pulled off in the early 1930s… And it all goes back to content. It...

According to the Sales Benchmark Index, an estimated 71% of companies fell short of their marketing campaign revenue targets in 2015. Why? …And what...

We’re digging into the archives again, this time with a tried and true principle (known as AIDA) for developing messages and hitting home with...

If you’ve ever suffered through a poorly received marketing message, you’ll love this story… It was the mid-1990s, and Procter & Gamble’s team of...

In today’s article, we’re digging back into the newsletter archives for timeless information about online advertising that entrepreneurs at every level need to know....

Mention direct mail to most entrepreneurs or executives, and concerns about cost immediately come up. After all, direct mail marketing is often seen as...

You recognize this guy (both pictures are the same person)? You can already see how much context matters… He’s the main character in a...

When are you most likely to seek out a lawyer’s help? After you get burned by a contractor who broke an agreement, or while...

I get questions about marketing messages, including sales letters, all the time… In person, over the phone, via email… And I do my best...