Leadership is a skill that takes time and effort to learn, but once mastered, it can bring great rewards—both personally and professionally. If you want to build strong corporate culture, follow these tips!
Corporate culture is one of the most critical factors in determining a company’s success. More than 50% of top executives say corporate culture influences productivity, creativity, profitability, firm value, and growth rates. (Forbes)
A strong corporate culture can not only help businesses achieve their goals and grow more efficiently but also build an unbreakable company– a robust and resilient organization that has purpose, clarity, and a robust set of values.
This blog post will discuss corporate culture, why it matters, and how you can build an unbreakable company through your corporate culture. We’ll also provide tips for creating a corporate culture that works for your business.
Corporate Culture: What is it and Why Does it Matter?
According to New York Times bestselling author Daniel Coyle, “culture is not about words or what you talk about. Culture is about behaviors and actions.”
It includes the company’s mission, values, philosophies, and interactions with its customers, suppliers, and other stakeholders. Corporate culture is the set of shared values, beliefs, and norms that characterize a company and guide its employees.
As corporate culture can significantly impact a company’s performance and profitability, a positive corporate culture can help attract and retain talented employees. In contrast, a negative corporate culture can lead to high turnover rates and difficulty attracting top talent.
Additionally, corporate culture can influence a company’s ability to innovate and take risks. A risk-averse culture can stifle innovation, while a culture that encourages risk-taking can lead to more innovative products and services.
What Makes a Company "Unbreakable"?
Building strong corporate culture can be challenging, but it will pay off for you and your business.
A strong, unbreakable corporate culture allows people from various backgrounds, perspectives, and personalities to work together toward a common goal. It is also a workplace where employees feel valued, respected, and trusted by the company leadership team.
Here are some key elements that make a company “unbreakable”:
1. A clear mission and vision.
It is essential to have a shared understanding of the purpose and desired outcomes of the organization. When everyone in the company is on board with the same goals, it keeps them motivated and focused on their work.
2. Strong leadership.
Leaders must be effective communicators, inspiring and motivating their teams to reach the company’s goals. They should also be committed to fostering an environment of trust and respect within the organization.
3. Open communication.
Transparency is vital for an unbreakable corporate culture, allowing staff to feel heard and valued in decision-making. This can include regular team meetings or open forums to discuss ideas and concerns.
4. Team collaboration
Collaboration between departments is essential for successful project completion, innovation, and creativity. Teams should have opportunities to work together on tasks requiring multiple perspectives and skill sets to develop more effective solutions than individual workers can do on their own.
5. Respectful workplace
A respectful and inclusive environment is essential for creating a productive and comfortable work atmosphere. Build your all-inclusive workplace by providing equal opportunities to all staff and ensuring everyone feels valued, respected, and appreciated for their contributions.
By employing these principles and building an unbreakable corporate culture, companies can set themselves up for success in the long run – with more efficient processes and better productivity levels, as well as greater job satisfaction among staff members.
How To Build an Unbreakable Corporate Culture
Building an unbreakable corporate culture is one of the best ways to grow your business. A company with a strong culture will be more productive and efficient, with employees who are better at working together toward common goals.
You can create this environment yourself by following these four key steps:
1. Find the right people.
A good employee makes all the difference in your business. According to a Gallup survey, having a culture that attracts high talent can lead to 33% higher revenue.
If you’re running a small startup, finding employees that will be perfect for your business is (close to) impossible. As a small company, you don’t have the resources to attract top talent and pay them handsomely—so how do you get the best out of what you have?
Three things make people great: skill, passion, and motivation.
- Skill comes from experience; if someone has worked in their field for years and knows what they’re doing, they’re likely skilled at it.
- Passion is that thing inside someone that drives them forward; they might not be able to explain it, but there’s something inside them just waiting for an opportunity. Allow projects which will allow them to fully express themselves as professionals or individuals (this might manifest itself as art).
- Motivation is simple: most people want money! They want security to provide comfort for their families and ensure everything works out well financially when they retire.
2. Create values everyone believes in.
Your values are the beliefs that drive your business. They should be the same for your employees and customers, both as individuals and in how they interact.
A customer service representative may believe strongly in respecting their coworkers, while a senior manager may value innovation over collaboration.
If you want to build a solid corporate culture, it’s essential to clearly define these values and communicate them to everyone who works for you.
Your company’s values are more than just something that sits on a wall somewhere; they’re what keep people coming back day after day.
They create an identity for your organization (in good times and bad), making it easier for people to understand why they’re doing what they do at work every day.
3. Build trust within the company
Trust is vital because it builds loyalty and increases productivity. Research reveals that only 46% of employees say they have a “great deal of trust” in their employers.
By increasing the level of trust between you and your team members, customers will feel more comfortable doing business with you.
For example, if customers trust you, they will be more likely to buy from you again because their first experience was positive.
This is why building trust within a company or team is so important: it will positively impact how others perceive your brand and its products/services from day one!
4. Listen to your employees.
A Forbes study has shown that 92% of CEOs report their organization is empathetic. However, only 50% of employees say their CEO is empathetic.
Asking for feedback is an easy way to find out how employees feel about their role within the company and how things are going overall.
You can do this by sending out an email asking people what they think about their job or holding a session where everyone gets together at a desk and answers questions one-on-one.
To this end, you must encourage employees to speak up if they have something on their minds. Especially if they have concerns or ideas because it will help strengthen work relationships and general morale.
Everyone will be motivated and productive in their duties instead of just going through the motions without any passion behind them.
What are the Benefits of Having a Strong Corporate Culture?
A strong corporate culture can bring many benefits to a company, including increased employee engagement and satisfaction, higher productivity, and improved business results.
Employee engagement is essential to the success of any organization, and a solid corporate culture can help to promote it. Employees who feel valued and respected are more likely to be motivated and committed to their work, which can lead to higher productivity.
In addition, an unbreakable corporate culture can help to attract and retain top talent, as employees are more likely to want to work for an organization that values its people.
Finally, research has shown that companies with strong cultures outperform their peers financially, so there are clear business benefits to creating a positive and supportive corporate culture.
A Final Word on Building an Unbreakable Company Through Corporate Culture
The term “unbreakable company” is often thrown around in business circles, but what does it mean? A few key elements go into creating an unbreakable corporate culture:
- The first is having a clear and concise mission and vision statement. It should be the guiding force behind everything your company does. Every employee can recite something that they genuinely believe in from memory.
- The second element is having a strong set of core values. These should be the foundation upon which your company is built, guiding your employees’ decision-making process and the driving force behind your company culture.
- You need a passionate and committed team of employees. They need to buy into your mission and believe in your values. They need to go above and beyond for the good of the company. Without this level of commitment, no company can be unbreakable.
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