The best experiences happen when people feel like preferred customers.
Now, I’m certainly not a die-hard sports fanatic, but every once in a while, I definitely enjoy a good game.
So, over the weekend, I took my 4.5 year old son, Branson, to his FIRST baseball game … and we did it in style!
We had first row seats between 3rd base and home plate, which included preferred parking at Fenway Park.
The total package for the tickets and parking easily ran into HUNDREDS of dollars … (but, fortunately, we received the tickets as a gift – thanks Doug!).
But, let’s say we actually DID pay for those tickets.
MARKETING TIP: Anybody who spends more money than your average customer should instantly be recognized as a preferred customer.
These people are:
- Most likely to spend more money with you in the future;
- Possibly raving fans and supporters of what you do (a great source of referrals!).
And, because of their potential impact on your business, it would be a good idea to go out of your way to make them feel special.
Now, in the case of the Red Sox game, we had padded seats, food and beverage menus and our own wait staff.
That was a good start…
MARKETING TIP: People inherently want to feel special, appreciated and valued – the more you satisfy those needs, the more you win over their hearts!
So, here are 3 marketing strategies that can make your preferred customers feel appreciated:
- Send them a personal, hand-written, ‘thank you’ note for their business. (Your clients know that you’re busy, so when they feel like you went out of your way JUST FOR THEM, they will be enormously thankful).
- Offer preferred customers’ early access to a much desired or new product/service before it’s made available for the public.
- Provide your preferred customers with special discounts, bonuses or upgrades on future products as a token of your appreciation.
Of course, there are many more ways to make your clients and customers feel appreciated, but those are definitely a great start.
What’s some of the ways you’ve made your clients feel special?