In Spike Jonze’s new film, Her, a computer operating system becomes so advanced, so life-like, that its owner falls in love with it – or… “her.”
Of course, it doesn’t hurt that the computer is voiced by Scarlett Johansen.
But the message is clear: computers are getting closer to thinking like humans.
To see how this trend is developing, we only need to look at Google’s most recent acquisition.
Last month, the search engine announced that it would buy artificial intelligence company Deep Mind for $500 million.
While it will be some time before we see how this technology is integrated in Google’s search algorithm, it is safe to predict one thing:
Google search is getting smarter.
Want to know how close? Listen to Google’s head of search, Amit Singhal, as he talks about how close they are to developing a fully conversational computer.
So what does all this mean for small business owners?
It means that if you are using content marketing – such as blogging – as part of your marketing strategy, then giving your customers what they really want is going to be more important than ever before…
The days of fooling the search engines in order to “game” the rankings is almost gone.
The winners in the new environment are businesses that create valuable content that their customer’s find useful and enjoyable.
And if you’re not already using some form of content marketing to promote your business, you may want to think again.
- Producing quality content is one of the best ways to draw long term traffic to your website
- Outstanding content is a way of differentiating yourself in a market where your competitors can provide a similar product or service for roughly the same price
- Content is a way to explain your value proposition and to tell your story
Even more importantly:
B2B companies with blogs generate 67% more leads per month
on average than non-blogging firms!
Yup, it works!
In fact, between my Platinum Coaching Clients, Insiders’ Club Members, and my own personal results – it’s safe to say that at least two-thirds of our leads are a result of the content (blogging, social, articles, press releases) we create.
Look, search engines are getting smarter by the day…
If businesses want to succeed online in 2014, then they will need to as well.
What are you doing to drive more organic leads to your website?
In your corner,