New features in Facebook’s ad creation center are allowing for more advanced targeting than ever before. In the past, location targeting was tied to city, zip code, state, province, or country, but recently rolled out features are making targeting options even more powerful!
These new features include:
- Targeting by specific address (and surrounding areas)
- Excluding by specific address (and surrounding areas)
- Differentiating between people who a residents of an area, recent visitors, people traveling in a location, and all people in a given location