“Improve customer service.”
With these three simple words, Jamie Nordstrom (President of Nordstrom) described the “secret” strategy that has powered the company’s spectacular success…
This may seem more like common sense than a grand vision for the company, but when you consider how this retail superstar performs on a regular basis, it’s worth taking a closer look.
Compared to the industry average, Nordstrom earns double the sales per square foot of retail space, and over the past five years, the company’s share price has risen 120%.
As Nordstrom’s CEO points out:
“Customers will buy more when they’re happy.”