Facebook Advanced Local Targeting

New features in Facebook’s ad creation center are allowing for more advanced targeting than ever before. In the past, location targeting was tied to city, zip code, state, province, or country, but recently rolled out features are making targeting options even more powerful!

These new features include:

  • Targeting by specific address (and surrounding areas)
  • Excluding by specific address (and surrounding areas)
  • Differentiating between people who a residents of an area, recent visitors, people traveling in a location, and all people in a given location

[Read more…]

3 Questions You Need To Ask About Your Social Media Marketing

grpx_862Are you wasting time and money on places where no one’s paying attention?

Online marketing isn’t one-size-fits-all…

Finding the strategies that work for your business and industry is essential to creating an effective campaign.

Customizing your social media marketing approach is one of the toughest pieces of the puzzle.

How do you know you’re choosing the right social media strategies for YOUR business?

[Read more…]

Want Your Business To Run Better? Firing Yourself Is A Good Place To Start

you're fired

How would things go if you just stopped coming to work?

If you went to the airport, bought a plane ticket, and just left?

If your small business is like most, it would quickly grind to a halt…

You started your business so you could be your own boss, have freedom, and maintain control over your own destiny.

The reality is, though, that you are likely more stressed, work longer hours, and take fewer vacations than you did before opening up shop. You don’t own the business – the business owns you.

There’s an easy way to break free:

Fire yourself.

[Read more…]

3 Facts To Keep Your Retail Business Afloat

brand new interior of cloth storeIf retail is sink or swim, these tips will make you Michael Phelps…

Today’s small retailers have more to contend with than ever before, but sometimes all it takes is a hard dose of reality to cut through the confusion and get back on track.

To that end, here are three facts every small and mid-sized retailer should face up to if they want to keep kicking in the coming years:

[Read more…]

Scratch Your Niche: The Key To Dying Or Thriving

iStock_000059595052_SmallAre you focusing your small business’s efforts on the customers that matter most?

For small businesses, every single customer represents a substantial portion of your revenue…

A big corporate behemoth can afford to let some opportunities slip by, but when every potential sale creates a measurable difference in your profits, it’s important to chase those sales down no matter what… right?

This is the conventional wisdom that many small business owners let guide them.

Unfortunately, they’re dead wrong. Here’s why…

[Read more…]

What We Can All Learn from Nordstrom’s Exceptional Success

Downtown Seattle Retail Shopping District with Nordstom Departme“Improve customer service.”

With these three simple words, Jamie Nordstrom (President of Nordstrom) described the “secret” strategy that has powered the company’s spectacular success…

This may seem more like common sense than a grand vision for the company, but when you consider how this retail superstar performs on a regular basis, it’s worth taking a closer look.

Compared to the industry average, Nordstrom earns double the sales per square foot of retail space, and over the past five years, the company’s share price has risen 120%.

As Nordstrom’s CEO points out:

“Customers will buy more when they’re happy.”

[Read more…]

How To NOT Lose Your Customers

What’s the secret to holding on to your customers?experience conceptual meter

Exceptional customer service.

Check out some of these stats from an American Express survey:

  • 78% of customers have bailed on a transaction or not made an intended purchase because of a poor service experience
  • Seven in ten Americans said they were willing to spend more with companies they believe provide excellent customer service
  • 80% of Americans agree that smaller companies place a greater emphasis on customer service than large businesses
  • Americans tell an average of nine people about good experiences, and tell about sixteen people about poor experiences

[Read more…]

Talking About Habits With “Hooked” Author Nir Eyal

hooked coverA few months ago, I was sent an advanced copy of what turned out to be a very interesting book…

When I first read the title, I knew it was going to be a unique approach (and right in line with my mission to deliver the best value at every turn).

The book is called Hooked: How to Build Habit-Forming Products – and it looks not at how people buy products, but how they actually use them. If you want to sell products that people love, you’ve got to understand how (and why) people develop relationships with the things they use…

Well, not only did I thoroughly enjoy the book (and learned some fantastic stuff), I reached out to the author, Nir Eyal, with some questions…

[Read more…]

How Samsung Won Back Its Reputation

iStock_000038003148_SmallIn the past, Samsung had a reputation for neglecting customer service…

More recently, a reevaluation of sorts has taken place at the company. The electronics brand (like many other companies) has to come to realize just how important delivering fantastic customer service is for the bottom line…

So, what have they done to fix the problem?  [Read more…]