Are You Getting In Your Own Way?

pig wearing lipstick is still a pigThere are five different personality traits that kill businesses:

a) Lazy

b) Egotistical

c) Selfish

d) Greedy

e) Stupid

Each characteristic hits me like nails on a chalkboard…

No matter how much someone asks me to help them grow their business, if I detect any of these traits – I don’t accept them as a client…

Why?

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A Followup To My Confession…

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Hey, it’s Charles Gaudet here…

I want you to know what happened to me after I sent last week’s “confession” email…

(You know, the one where I talked about “disappearing” for several months… if you missed it, you can read it here)

It’s important I share this because there’s a big lesson in it for you…

Let’s start with the good news…

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A Confession…

iStock_000058374232_SmallHey, it’s Charlie Gaudet here.

And I have a confession I need to get off my chest…

One I’m embarrassed to admit to you…

…and one that throws mud in my face.

But before I tell you my mistake, I’ve got to ask you:

How often do you communicate with your prospects?

How often do you communicate with your customers, clients, or patients?

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3 Things you ABSOLUTELY Need to Be Tracking in Your Marketing Efforts

Growth chart with magnifying glass focusingMarketing means work — possibly the most important work you’ll put into your business.

After all, as management consultant Peter Drucker says, marketing and innovation are the only things that grow a business (all other operations are costs).

If you’re not getting the word out about what you can do, in a way that convinces your audience of the value you provide, you won’t have a business for very long.

But work doesn’t work automatically…

You need to be doing the right things… at the right times… in the right ways…

And you need the right tools to make sure you’re on the right course.

Predictability is golden: find out what works, and you can do more of it to see ever-better results.

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Facebook Advanced Local Targeting

New features in Facebook’s ad creation center are allowing for more advanced targeting than ever before. In the past, location targeting was tied to city, zip code, state, province, or country, but recently rolled out features are making targeting options even more powerful!

These new features include:

  • Targeting by specific address (and surrounding areas)
  • Excluding by specific address (and surrounding areas)
  • Differentiating between people who a residents of an area, recent visitors, people traveling in a location, and all people in a given location

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3 Questions You Need To Ask About Your Social Media Marketing

grpx_862Are you wasting time and money on places where no one’s paying attention?

Online marketing isn’t one-size-fits-all…

Finding the strategies that work for your business and industry is essential to creating an effective campaign.

Customizing your social media marketing approach is one of the toughest pieces of the puzzle.

How do you know you’re choosing the right social media strategies for YOUR business?

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Want Your Business To Run Better? Firing Yourself Is A Good Place To Start

you're fired

How would things go if you just stopped coming to work?

If you went to the airport, bought a plane ticket, and just left?

If your small business is like most, it would quickly grind to a halt…

You started your business so you could be your own boss, have freedom, and maintain control over your own destiny.

The reality is, though, that you are likely more stressed, work longer hours, and take fewer vacations than you did before opening up shop. You don’t own the business – the business owns you.

There’s an easy way to break free:

Fire yourself.

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3 Facts To Keep Your Retail Business Afloat

brand new interior of cloth storeIf retail is sink or swim, these tips will make you Michael Phelps…

Today’s small retailers have more to contend with than ever before, but sometimes all it takes is a hard dose of reality to cut through the confusion and get back on track.

To that end, here are three facts every small and mid-sized retailer should face up to if they want to keep kicking in the coming years:

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Scratch Your Niche: The Key To Dying Or Thriving

iStock_000059595052_SmallAre you focusing your small business’s efforts on the customers that matter most?

For small businesses, every single customer represents a substantial portion of your revenue…

A big corporate behemoth can afford to let some opportunities slip by, but when every potential sale creates a measurable difference in your profits, it’s important to chase those sales down no matter what… right?

This is the conventional wisdom that many small business owners let guide them.

Unfortunately, they’re dead wrong. Here’s why…

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What We Can All Learn from Nordstrom’s Exceptional Success

Downtown Seattle Retail Shopping District with Nordstom Departme“Improve customer service.”

With these three simple words, Jamie Nordstrom (President of Nordstrom) described the “secret” strategy that has powered the company’s spectacular success…

This may seem more like common sense than a grand vision for the company, but when you consider how this retail superstar performs on a regular basis, it’s worth taking a closer look.

Compared to the industry average, Nordstrom earns double the sales per square foot of retail space, and over the past five years, the company’s share price has risen 120%.

As Nordstrom’s CEO points out:

“Customers will buy more when they’re happy.”

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